Whole Foods Denied “World’s Healthiest” Moniker

whole-foods1.jpgIn 2010, Whole Foods successfully took on the name “America’s Healthiest Grocery Store,” trademarking the slogan on the basis of existing consumer sentiment. But they recently submitted an application with the U.S. Patent and Trademark Office to call themselves  “The World’s Healthiest Grocery Store” – a significant jump in status which could indicate plans for more aggressive expansion overseas.

Unfortunately the Patent office rejected the application, on the basis that such a slogan makes a “laudatory” and unverifiable claim. Papa John’s slogan “Better Ingredients, Better Pizza” was originally denied for the same reason. One reason the switch from “America’s” to “The World’s” might have struck officials as puffery is that Whole Foods currently has a presence in only Canada, Britain and the U.S. – hardly the whole world. They’ve also struggled historically to push into these overseas markets, where existing chains often have a hold on loyal clientele.

Whole Foods now has 6 months to update and refile the case for reconsideration.

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Salvage Supperclub is a Pop-Up in a Dumpster

29-salvages-supper-club.w710.h473.2x.jpgSalvage Supperclub is the latest outcome of an increased public awareness about food waste: a traveling pop-up dinner made entirely from wasted food and served (appropriately) in a converted dumpster. The chef behind the club, Pesha Perlsweig, believes that they can change diners’ outlooks with each meal. “It makes me happy to hear that a former guest made carrot top pesto or was inspired by a dish of mine,” she says.

Salvage Supperclub has already hosted dinners in Berkeley, San Francisco and their native New York. And while the list of ingredients at one dinner (including bruised plums, vegetable pulp, garbanzo bean water, sweet potato skins and overripe, peel-on bananas) might force some guests to stifle a gag, the NPR reviewer present described almost everything as “finger-licking good.”

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