After Burger King’s proposal to McDonalds for a collaboration burger in efforts to raise awareness to International Peace Day, other fast food restaurants are trying to get their share in the collaboration. McDonald’s has publicly announced that they have no intentions of collaborating with Burger King, but other fast food chains like Denny’s and Krystal are hoping to replace McDonald’s as an alternative collaboration partner. Denny’s has released a video with a potential “Slopper, SlamWhopper etc.,” a combination of the Whopper and Denny’s Bacon Slamburger. Krystal has also released a letter to Burger King, through their social media platforms, suggesting that they can be an alternative to McDonald’s.

However, while Burger King’s collaboration idea was in efforts to raise awareness to International Peace Day, a backfire from McDonald’s and other competitive fast food burger chains wanting to join in on Burger King’s “campaign,” lead to discredit of advocations of peace. The group behind International Day of Peace responded to tweets stating that “We have nothing to do with this ill conceived stunt…neither does peace…” Initially, Burger King’s collaboration proposal brought positive responses from Peace One Day, the organization that they would donate all profit to, as a representative said this type of exposure would increase awareness dramatically.

Burger King has yet to respond to both Denny’s and Krystal.

To read more, click here.

Burger King has recently launched a proposal to McDonald’s in efforts to support International Day of Peace. McDonald’s and Burger King has long been a rival in the fast food burger industry, but Burger King proposed to create a charitable cause where all profits would go towards the awareness group, Peace One Day by combining Burger King’s iconic Whopper and McDonald’s famous Big Mac.

Burger King has launched a website, that breaks down their proposed ideas for this campaign. The “McWhopper” would have 6 ingredients of both the Big Mac and of the Whopper. While it would be a one day pop up shop, the location would potentially be in Atlanta, Georgia, the half-way point between Burger King Headquarters and McDonald’s Headquarters. Burger King has even sketched potential employee uniforms and packaging that evenly share both McDonald’s theme colors and Burger King’s themed colors. In efforts to support and create awareness of the International Day of Peace, Burger King has also suggested that burgers be bought not through money but by declaring their very own “tray mat truces” where customers will “#settlethebeef with ” someone. Burger King has launched multiple distribution platforms, with their own website, youtube videos, advertisments and with social media.

While Burger King was open to negotiating the sketched proposal, McDonald’s has expressed that they have no intentions of collaborating with Burger King. McDonald’s CEO Steve Easterbrook has stated through Facebook and Twitter posts that while inspiration for a good cause is a great idea, the two brands could do something bigger to make a difference. “We commit to raising awareness worldwide, and hope that you [Burger King] will join us in a meaningful global effort.” Moreover, Easterbrook continues in his response “let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstance of the real pain and suffering of war. P.S. A simple phone call will do next time.”

McDonald’s hasn’t outright stated that they have rejected Burger King’s proposal, “We will be in touch soon” but has suggested through their social media posts and response that they have no intentions to raise awareness of International Peace Day with a collaboration with Burger King.

To read more, click here.

Amazon’s new implemented delivery service in an hour, has expanded to providing delivery of beer, wine, and liquor. Amazon wants to offer all things delivery to all their Prime membership people. While this service is only available in Seattle, Amazon has high hopes of expanding the hour delivery service to other states in America.

Instant-alcohol is an upcoming market, and Amazon has taken their fair share into the market. Like every other order on the Prime Now app, delivery costs $7.99 for delivery within and hour, and free for two hours. Not only are residents of Seattle, Bellevue, Redmond and Kirkland able to get one-hour delivery on tens of thousands of items like paper towels, Kindles, televisions, but also chilled and frozen items like milk, ice cream, wine, and beer.

Amazon’s entrance into alcohol delivery indicates the significance of the emerging markets of instant-alcohol, and of the importance of fast and efficient delivery services.

To read more, click here.

Airports are often a dreaded destination. While many are anxious for their flights, factors of flight delays, flavorless in-flight
foods, and cramped seating have people on emotional rollercoasters. London Gatwick Airport has developed a “happy meal” to help passengers cope with their emotions by changing their diet. “Happy Meals” are foods with hormone-boosting ingredients. Nutritionist Jo Traverse, who helped the airport develop its menu, said “There are certain foods that will help the ‘happy’ chemicals in your brain to keep flowing.” By implementing foods that enhance neurotransmitters serotonin and dopamine, customers are expected to have a “happier” experience at the airport and on their flight. Similarly with low levels of these chemicals, deficiency of Omega-3 leads to fatigue and mood swings.

London Gatwick Airport has already introduced the “happy meals” at eight locations in its north and south terminals. The meals included with hormone boosting ingredients are labeled with a smiley face emoji. Raymond Kallau, founder of the website Airline Trends, sees the new menu items as “indication of how the overall quality of food and beverages offered at airports has improved over the past years.”

To read more, click here.