Popular clothing brand Urban Outfitters, which also owns Anthropologie and Free People among other brands, has announced that they will be buying Philadelphia’s Vetri Family restaurant group. Over last few years, Urban Outfitters has been integrating food and dining into its stores, with Ilan Hall’s the Gorbals opening in the Urban Outfitter’s complex in Williamsburg. Urban Outfitters cited increased spending in the food industry and the decrease in traffic in actual stores because of e-commerce as issues to turn attention to food and dining within their brand.
The financial details have not yet been disclosed, but is proposed to be completed by the end of the year. Marc Vetri is one of the the country’s preeminent chefs and his restaurants like Osteria, Alla Spina and Pizzeria Vetri will now be owned by Urban Outfitters. However, operations within the restaurants will not change after the deal. Vetri and his partners will be running all of Urban Outfitter’s food and drink sectors including his restaurants and future expansion strategies.
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