Pepsi and Coke settle a Truce for Veteran’s Day

This past summer, McDonald’s and Burger King made headlines with Burger King proposing a collaboration in efforts to create awareness for “Peace Day.” However, with McDonald’s declining the offer, Burger King teamed up with other restaurant chains to “end friendly restaurant feuds” for a day. Likewise, for Veteran’s Day, Pepsi Co. and Coca-Cola came together to create a public service announcement for American Corporate Partners, a nonprofit that connects veterans to professionals for career guidance.

Both CEO’s approached the cause in friendly terms. “They compete on the beverage side for customers, but independently both companies are very focused on veterans,” says Sid Goodfriend, ACP Founder and chairman.

While both companies target the same consumer market, they both also support similar causes in which they seize rivalry for. This is the first time the two CEOs have come together in a public way, but according to a Coke representative, Pepsi’s Indra Nooyi attended a reception hosted by Coke during the World Economic Forum at Davos.

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