All Day Breakfast at McDonald’s Not So Great After All

Mcdonalds-90s-logo.svgAn all day breakfast menu has been an option that McDonald’s fans have been requesting for a long time. However, while McDonald’s did open breakfast menu’s to all day in 229 locations, results have showed that, more havoc was caused then making greater sales.

Franchisees for 229 U.S. locations participated in a survey about the breakfast menu and called all-day breakfast “erratic, distorted, disorganized” and “a non-starter.” Offering all-day breakfast slows down service considerably and creates inconvenient damages, and situations in the kitchen. “People falling over each other” and “equipment jammed in everywhere.” Franchisees also report that sales aren’t that great, and even if they were it’s damage is worse. “We are trading customers down from regular menu to lower-priced breakfast items.”

McDonald’s hoped with its extension of the breakfast menu, many locations would grow in sales. However, while customer demands were met, because of the effects of slow service and sub-par quality, many customers are tending away from the fast-food chain. All-day breakfast also creates more work, and for franchisees to hire extra labor.

Company executives in Oak Brook seem to be the only locations that insist that all-day breakfast was “successful.”

To read more, click here.

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