Starbucks has been moving quickly to adopt new technology in their restaurant. It invested in Square, installed Clover coffee machines, which makes more individual cups of brewed coffee, and recently introduced “Mobile Order and Pay.” This focus in technology has inevitably proposed a new position at Starbucks- Chief Technology Officer. The company has announced that Gerri Martin-Flickinger will serve as the company’s first-ever chief technology officer. She served as the senior vice-president and chief information officer recently at Adobe, where she got major praise for shifting the company’s software to a cloud-based system.

This new position is replacing the title of chief information officer. This swap in title reflects the mobile focus that Starbucks is shifting to in the future. Starbucks has announced that “We needed leadership talent with deep experience in cloud, big analytics, mobile and security to take us to the next level…Gerri stood out as someone who has years of experience in Silicon Valley and brings deep management and technical expertise to help us navigate the future.”

Starbucks hopes that with Martin-Flickinger, the company will enter “its next phase” in technology. Martin-Flickinger will take up the role officially on November 2.

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