Successfully Promoting Restaurant Events

Brian Casel, found of Restaurant Engine, has compiled a list of five tips to promote upcoming events at your restaurant. It isn’t always easy to draw a crowd and spread the word once you have planned a great event. The key to publicizing the event is to advertise it in a series or succession using a combination of different channels. Firstly, it is crucial to create an online event page and create a link to make it accessible from your various other pages. Here are some tips on how to make this event page as compelling as possible:

  • Use a graphic description of special activities and menu items served at the event. Include references to special attendees along with their photos and descriptions – (live music, a chef’s demonstration, etc. )
  • Include a start time, end time and who should attend.
  • Include a prominent call to action, such as an RSVP button is needed.
  • Write about the event on your blog and make sure to always provide the link back to your event page.
  • Create a hashtag (#event) and include it in blog posts about your event.
  • Use social share buttons to encourage visitors to share the event with their friends and family.
  • Target keywords for your event to optimize for search engines; use a title tag and headers that use your event keywords.

Secondly, a few weeks before the event, send an email to your customers. Continue to publicize in a series by sending an email a week before, and yet send another reminder a day or two before your event for the final pitch. Ensure that the subject line of the email is creative and draws attention and that the body of the email has a large call to action that directs the readers to the event page. Social media is of course an appropriate outlet for social events, and a great promotional tool. Buzz about the event will be created by coming up with an event hashtag and using it in every social media post, blog or tweet. Create a social media schedule beginning with a Facebook event that has detailed event information, followed by a custom tweet for the event. Continue to tweet often and trace your statistics. Other social media channels that can be leveraged include Instagram, LinkedIn, Pinterest and Google +. Traditional media should not go overlooked though, flyers have always been a proven successful for promoting events along with magazines, local newspapers, news releases and radio stations.

To read more about Casel’s tips for successfully promoting a restaurant event, click here



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