Dinner Menu Innovation at Dunkin’ & Starbucks

Beginning in 2015 Starbucks and Dunkin’ Donuts will plan to sell more dinner-friendly offerings. Starbucks and Dunkin’ will be attempting to compete with fast food dinner destinations such as Chipotle or McDonald’s by offering more savory dinner options which will in turn keep profits and sales at a steady flow during the entire day. John Costello, president of Dunkin’ Donuts global marketing and innovation mentioned in an interview that although breakfast would remain their core, “..today people are seeking all-day dining, and they want to eat what they want, when they want it and where they want it — that’s why we are so committed to menu innovation and giving our guests even more options that they can enjoy any time of day.”

This Fall Dunkin’ has already added a steak sandwich and a wrap with eggs as a permanent menu addition. Introducing dinner staples will help sales continue past the breakfast rush. As it stands now, only 40% of sales come after 11 a.m. This leaves a lot of room for growth for the chain which stays open until 10 p.m, and especially for the outposts that are open 24 hours a day. Costello hinted at drawing some inspiration for the new dinner offerings from their locations abroad, “We have a variety of products and flavors that are tailored to the regional preferences of our guests around the world such as donuts stuffed, topped and glazed with everything from rice pudding to saffron to crushed pistachios in India.”

While Dunkin’ will try to compete with getting guests who want food on the go, Starbucks in turn is attempting to get customers to stay by introducing small plates to share along with wine and beer sales. The new evening menu offerings are currently being tested and include dishes such as truffle mac and cheese, double chocolate brownie bites, and five choices of red wine, three white, prosecco and a sparkling rosé. According to Starbucks CEO Howard Schultz, “More details around the new food and beverage innovations, reimagined store designs and new store formats, mobile order and pay, and the expansion of our evening programs” will be available Dec. 4th at the annual investor meeting.

To read more about the dinner menu innovations at Dunkin’ and Starbucks, click here

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