The artisanal cheese movement continues in Manhattan, with popular cheesemonger Lucy’s Whey opening their third shop. The newest, to open at 1417 Lexington Avenue, at East 93rd Street, follows the Chelsea Market and East Hampton location. This location will have expanded offerings and include a café.
Read the full story here.
Nearly a year after Hurricane Sandy, several shops that had been shuttered at The South Street Seaport are getting back to business.
Sushi emporiumSuteishi, wine bar Bin No. 220, Keg No. 229, the Paris Cafe, Italian restaurant Il Brigante, Jack’s Stir Brew Coffee and restaurant Nelson Blue, are heading back to their locations to reopen.
Read the full story here.
Jon Olinto, co-founder of Boston’s b.good, wants to break the traditional route of franchising — cutting costs by buying in bulk from suppliers, and instead is turning to local producers. His restaurants feature seasonal menus, farm-to-table produce, and made-from-scratch condiments and salad dressings.
He tells Bloomberg News, “It’s a challenge to expand a boutique concept into a franchise,” “It’s cheaper to buy 30 pounds of local, natural beef chuck roll than it is to buy frozen processed” hamburger patties, despite the increased labor cost. “It’s a piece of our business model that seems hard to believe, but it’s true.”
Read the full article here.
Freshii is looking to invest in companies that target health, fitness and food. The fast-casual chain has partnered with investment firm Kinetic Café to launch the Fresh Startups campaign. The program will fund businesses with missions that align with Freshii’s vision to make it easy and affordable for customers to maintain a healthful lifestyle. They’re accepting applications until October 4th. Read the full article here.
122 Greenwich Avenue at 13th Street (West Village) • 212.777.0034
Juice Press
Their Success…With summer just behind us, many people are still trying to hold onto their healthy habits—fruit- and vegetable-filled salads, juices, and light fare—all through the year. One way New Yorkers, and now people across the country are doing so is through cold-pressed juice. And when it comes to juice, Juice Press is among the most notable retailers, growing rapidly amidst a frenzy of press. Juice Press, helmed by founder Marcus Antebi, has taken New York City by storm, bringing with it not only cold-pressed juice, but also a lifestyle that has generated brand fanatics. And with 8 locations in the city and another 7 planned within the year, Antebi is poised to take his brand to even greater heights.
What is driving the brand is not just its craveable products and prime real estate, but Antebi’s fervent belief in himself and his concept. By being his concept’s strongest supporter, both in his actions and his words, Antebi has convinced others to believe in it, as well. His passion for healthy living and belief in his product is evident in all aspects of the enterprise. Antebi is the consummate advocate for his concept, from his enthusiastic media interviews, to in-store marketing materials to his own lifestyle.
As the face and embodiment of the Juice Press lifestyle, Antebi empowers and motivates loyal followers and new guests alike. Juice Press becomes more than just juice for guests—it is a feeling they crave and want to seek out again and again.
Health-conscious juice fans are not the only ones taking note of Juice Press’s success. In 2012 Juice Press raised $7 million in funding from high-profile investors such as New York Yankee Mark Teixeira, Ken Langone of Home Depot, and billionaire Stanley Druckmiller.
With the support of these investors as well as Juice Press’s ever-increasing base of brand loyalists, Antebi has positioned his brand for strong growth in the rapidly expanding cold-pressed juice market.
Take Aways…Believe in your concept and others will follow. As an enterprise owner, you will always be the strongest supporter of your brand and the best advocate for your concept. By giving your brand a face, you give guests and prospective investors confidence in the value of your products and your potential for continued success.
Craig Kanarick speaks with the New York Times about his “aha” moment and his company in a profile published today.
Shopping at Marlow & Daughters in Williamsburg was the impetus for his start-up, Mouth, a web-marketplace for indie food products nationwide.
“They make a bunch of products — spice nuts, beef jerky — under their own label. And I remember thinking it was strange that in today’s world, their Web site was just a map to their store,” Mr. Kanarick said. “No products. Nothing.”
Read the full article here.
Planning to open a nutrition-led outlet? Anita Jones-Mueller, M.P.H., president and founder of Healthy Dining, a nutrition-related marketing and consulting firm, interviews Marley Hodgson, CEO and co-founder of MAD Greens, on growing a health-focused concept, on NRN.
We’ve written many times about Instagram, and now we’ve joined the ranks. We’d love to connect with you and see what you’re sharing, and share with you. We’re posting at tarapaigegroup. Feel free to copy us on signage, setups, logos, service flow and we’ll be happy to spread the word.
We are intrigued by Chantal Bacon and her shop, Moon Juice, the cold-pressed juice company she started two years ago in Venice, California, which is now opening a second location in Silver Lake.
Chantal sees the food as art, and the shop as more of a boutique where people happen to buy food and keep healthy. Read the full feature here.
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