Starbucks Makes a Bet on Tea as they look to open a new Retail Concept

After selling Tazo Tea in coffee shops for years, Starbucks is now looking to open up retail chains dedicated to brewing and selling this tea brand. The first shop is set to open later on this year. This new business venture for Starbucks comes on the heels of the tea industry being highlighted as the one of the top five growing beverages on restaurant menus by research firm NPD Group.
Starbucks will look to its competitors for product differentiation. Pleaces like Teavana, Argo Tea, and Jamba Juice are among some of the competitors observed in Nation’s Restaurant News’ article