Starbucks jumps into the bread baking business with the acquisition of La Boulange Bakery. La Boulage Bakery, a San Francisco Company with 19 locations will now be able to serve many more consumers… Perhaps 17,000 locations.
Per Starbucks Press Release: “This acquisition and Pascal’s visionary leadership will bring the artistry of the French bakery to the marketplace in a similar way that Starbucks brought the romance of the Italian espresso bar to many North American coffee consumers for the first time. La Boulange bakery and Pascal are known for skillfully crafting authentic French pastries and breads from scratch using high-quality, fresh ingredients. With this acquisition, Starbucks plans to introduce many of Pascal’s secret and storied recipes into its U.S. company-operated stores under the La Boulange® brand, while also accelerating the expansion of the company’s retail footprint over time in key U.S. cities to further build a differentiated brand and customer experience unique to the premium retail bakery café category.”
paigepapers.com 