Live Webinar: Branded Restaurant Apps – Integrating Mobile with Traditional Marketing

Branded mobile apps are fairly new to restaurants and are often an underutilized component of their marketing campaigns. Customers today are growing accustomed to mobile and online ordering, payment, loyalty programs and promotions as a part of a single brand experience. Splick.it, an enterprise level SaaS platform, is hosting a live webinar geared towards restaurant operators and marketing teams. Register here.

Live Webinar: Branded Restaurant Apps – Integrating Mobile with Traditional Marketing

Date: Thu, May 1, 2014

Time: 02:00 PM EDT

Duration: 1 hour

 What you’ll learn:

  • How to introduce your app and drive adoption
  • How to engage your customers via your mobile app and impact their behaviors
  • How to promote effectively via your mobile app
  • When to use traditional marketing tactics and when to use mobile promotions
  • How to integrate messages and offers so customers have a consistent experience across all brand channels
  • How to optimize mobile promotions by segmenting users (new, lapsed, best customers)
  • How to transfer contact information and behavioral data between your traditional marketing systems and your mobile/online platforms
  • How much control should your franchisees have for setting up mobile marketing?

 

Five Ways to Embrace Sustainable Packaging

Guests have grown increasingly conscious of sustainable packaging at restaurants. Sustainable packaging reflects a brand’s philosophy, cant guests do not want to patron or have association with an enterprise that appears to not care about the environment, reports Fast Casual. Here are some ways restaurant operators can instill sustainable packaging:

1) Trace the sourcing of your packaging materials

Sustainable traceability has both environmental and ethical roots. Guests want the comfort of knowing that the packaging they’re using is from a legal, acceptable and sustainably managed source.

2) Source from neutral, non-profit organizations that conduct certification auditing

The following NGOs confirm whether sustainability certifications are being upheld:

  • FSC: The Forestry Stewardship Council, considered the most stringent certification standard, was created by environmental and community leaders in the 1990s;
  • PEFC: The Program for the Endorsement of Forestry Certification, the world’s largest forestry certification program, is an umbrella group working with national and large forestry certification programs to create a global certification program; and
  • SFI: The Sustainable Forestry Initiative, a U.S. forestry certification program, is under the PEFC umbrella.

3) Consider renewable resources for packaging needs

Guests place an emphasis on whether products have been sourced from renewable resources that have been recycled or plantation-grown, for example.

4) Examine opportunities to employ reusable packaging

Guests appreciate that “greener” value in the containers that store their food, which is why reusable packaging for to-go products is essential. Consider implementing multi-use to-go containers that have several functions and can be used in many ways.

5) Take measures to reduce food waste

This includes composting leftovers, switching to packaging that promotes long-lasting freshness for food, and making the removal of all food from to-go containers simple for guests.

Fast-Casual Restaurants Lead Traffic Growth in 2013

Nation’s Restaurant News reports that the fast-casual segment lead traffic growth for the fifth consecutive year. Market research firm, the NPD Group, discovered that total customer visits to fast-casual restaurants increased 8 percent in 2013 compared with flat traffic overall for all restaurant segments.

“Overall, restaurant customers are trading down, foregoing some of their visits to full-service places while increasing the number of visits made to fast-casual restaurants,” justified Bonnie Riggs, The NPD Group’s restaurant industry analyst. “Fast-casual concepts are capturing market traffic share by meeting consumers’ expectations, while midscale and casual-dining places continue to lose share.”

The check average for fast-casuals was $7.40 during the twelve months that ended last November. The quick-service segment’s average was at $5.30 and casual dining’s $13.66.

President Obama Addresses Minimum Wage Debate in SOTU Speech

Fast Casual reported on the need to increase the minimum wage and the solution to income inequality, addressed in President Obama’s State of the Union address this past Tuesday. The idea is that people who work full time should not have to support themselves and their families in poverty. President Obama noted that in the coming weeks, he will issue an executive order requiring federal contractors to pay their federally-funded employees “at least $10.10 and hour.” Currently, the federal rate is $7.25. That being said, President Obama acknowledged, “Americans understand that some people will earn more money than others and we don’t resent those who achieve incredible success.”

Some, however, argue that the minimum wage hike would actually hurt, not help.

The National Retail Federation’s CEO, Matthew Shay, said a minimum wage hike would create “minimum opportunities.”

“We welcome the president’s focus on the economy and jobs, but a minimum wage hike runs counter to that goal. Raising the minimum wage would place a new burden on employers at a time when national policy should be focused on removing barriers to job creation, not creating new regulations or mandates. It’s simple math — if the cost of hiring goes up, hiring goes down,” Shay explains.

He continues, “Fewer than 5 percent of hourly workers are paid the minimum wage. It’s really a starting wage that allows teen-agers or others with little job experience to enter the workforce. A mandated hike in labor costs would negatively impact businesses that employ people in entry-level jobs and ultimately hurt the people it is intended to help.”

 

Most Influential Burgers of All-Time

Time Magazine ranked the 17 most influential burgers of all time. Among them include The Ghost Burger, The Umami Burger, the Ramen Burger and the In-N-Out Burger. The burgers originate from quick-service and fast-casual restaurants and include both trendsetting and traditional patties.

Analyzing the Restaurant Industry in 2014

Analysts exchanged views on the state of the restaurant industry in a teleconference that preceded the ICR XChange, a restaurant and retail investment conference, last Friday in Orlando. Frigid weather and middle- and lower-income wage decreases intensified by the Affordable Care Act have been the recipe for first quarter restaurant industry struggles. Despite these obstacles, many restaurants are seeing better numbers this year. Managing Director for equity research at Raymond James, Bryan Elliot, believes that the casual dining and quick service segments will be forced to continue to focus on value until middle- and lower-income families see more purchasing power. Analysts predict that technology-use will soar this year for both operational and consumer purposes. “The biggest challenge is transitioning from TV to mobile and Internet marketing,” predicts Elliot. Other trends? Fast-casual pizza is the “category du jour” and tiered value menus will continue to snowball.

Fast Casual Restaurants in Hospitals

Nation’s Restaurant News details the latest trend in healthcare— an elevated dining scene in hospitals. Hospitals are infamous for serving inedible cafeteria food that does anything but promote health, ironically. Patients’ higher expectations have led Northwestern Memorial Hospital in downtown Chicago to construct a 70,000-square-foot dining and retail space, “Shop & Dine Northwestern,” which includes local, relatively healthy fast-casual brands including GRK Greek Kitchen, Sopraffina Marketcaffe, Protein Bar, Saigon Sisters and Au Bon Pain.

Northwestern Memorial Hospital did not have to work hard to propose the concept to restaurant operators, as the proximity to Chicago’s “Magnificent Mile” and constant foot traffic are compelling enough reasons to open. Another obvious perk to opening fast casual restaurants inside hospitals is the 24-hour operations.

Operators are taking note of the success of fast casual concepts in urban hospitals nationwide. “The trend in restaurants is that folks are trying to cater menus to healthier, fresher options, and given that we’re in health care, it was important for us,” explained Gina Weldy, vice president of real estate for Northwestern Memorial. “In the work environment we’re in now, people eat three meals a day near the office. These concepts give us the ability to offer that.”

Building a Strong Team Beyond the Holidays

Jason Hamilton of FastCasual recently shared his insights on employee appreciation during the holidays. Most quick-service and fast-casual restaurants remain open during the holidays, leaving little to no opportunity for employees to take time off and celebrate with family. It’s also during this time that foot traffic and product demand is higher than usual.

COO and CFO of Heartland Restaurant Group LLC (doing business as Dunkin Donuts), Anthony Braun, sent a personalized letter to his team acknowledging their “amazing, spirit, unwavering commitment and incredible work ethic,” and reminded them to take the time to stop and enjoy time with loved one during the holiday season. Braun’s acknowledgment goes beyond writing; he makes it a point to visit Dunkin Donuts locations that are open during the holidays. Braun also shows employees his appreciation through gift cards and thanking them for sacrificing time they could otherwise be spending with family.

Braun advocates for demonstrating employee appreciation year-round, not just during the holidays, although during the holidays it’s especially important. “The difference between a decent place to work and the best place to work is not what you’re given but how you are treated,” claims Braun. An enterprise’s culture is directly related to building a strong team that is dedicated to maintaining the values of the brand and providing quality customer service.

When management sets a precedent of humility and genuine care towards employees, these qualities become contagious and employees demonstrate them towards customers, and reciprocate them towards management. This synergy results in outstanding customer service.

Recognizing employees during the holiday season does not necessarily have to be in a monetary form, such as bonuses and gifts.  A handwritten note can show the same sentiments.

Cafe Habana to Open Takeout Shop in Fort Greene

Cafe Habana is adding yet another outpost to their repertoire, which already includes the casual restaurant in Soho and the smaller Habana Outpost. Habana To-Go, planned to open in Fort Greene, will offer takeout and delivery and will be open year-round, in contrast to the Outpost which closes for the winter.

Restaurant Visits with Deals & Discounts Increase Across the Board

The NPD Group reports that restaurant visits at enterprises using a deal or discount increased across all segments during the first nine months of 2013. Non-deal customer traffic has been flat in 2013 after two years of positive growth. Discounted-price traffic in all sectors of the industry increased 4 percent, and deal-price 2 percent.

NPD restaurant analyst Bonnie Riggs offers insight as to why casual-dining chain traffic declined by 1 percent this year, “In my view, the industry tried to move away from heavy discounting last year but found it was just not feasible with consumers still closely watching their spending. It is deal-related traffic that is keeping the industry from registering traffic losses. Casual dining has really ramped up with its deals, but unfortunately it hasn’t stopped traffic declines, which may mean that its deal offers aren’t resonating with cost-conscious consumers.”