Blu on Park Opens in New York City

blu-on-park09.w600.h400Blu on Park is New York’s newest luxury steakhouse. It is located on Park, 116 East 60th St. Blu on Park is uptown, housed on the first three floors of a renovated 1920s residential brownstone. The restaurant seats 132, and NH Designs has included opulent details like gold-tinted exposed brick, abstract landscape paintings, and antique mirrors. The first floor is devoted to the bar and the lounge. The mezzanine and third floors are large-scale dining rooms.

Blu on Park’s Chef Russell Rosenberg created a more traditional steakhouse menu. They offer seven different types of steaks ranging from $42 to $120. There are lobster and shrimp cocktails, jumbo crab cake, sautéed black sea bass, and sour-cream cheesecake for dessert. The more affordable bar menu includes truffled arancini, caviar with roasted marble potatoes and creme fraiche, and veal meatballs.

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Retail Spotlight: The Little Beet

THE-LITTLE-BEET-01.jpgTheir Success…Trends usually only last a limited time, until a new trend surfaces. While juiceries were once a major trend around the world, slowly a decrease in performance sales are hitting the market, with numerous juicing locations closing. The Little Beet, however, bets that healthy organic eating will be a long-lasting trend for New Yorkers. The organic market is still growing, and organic eating has become more of a lifestyle then just a trend for New Yorkers. The Little Beet recognizes this new lifestyle choice that New Yorkers are developing and successfully aligns its concept to it. From their menu to their interior design, the brand embodies their organic ideals “Fast, Farm, Fresh.”

All of the ingredients on their menu are sourced from farmers and local purveyors. The Little Beet’s menu items are all 100% gluten-free, and promotes that customers will feel “guiltin’ free,” and have wholesome food after eating their products. Customers can “create their own plate” and order their choice of proteins, sides, or salads. To the customer’s content, they can choose to have a serving of protein and up to 3 sides, just sides, salad and protein, soup and sides, or beet roll and sides. The sides range from roasted sweet potatoes to quinoa, and there are a variety of proteins to choose-from chicken to salmon.

Not only is their menu “wholesome and organic,” but their interior design accentuates organic ideals. The store’s color-scheme is brown, green, deep red, and other complementary “natural” tones. Large stalks of plants are aligned against the seating area of the ground floor, next to the entrance. The chairs, lighting fixtures, and stools are all in a “deep red” color. While the tables, walls, and ceiling on the ground floor are wood. The yellow lighting creates a softer atmosphere, and keeps the store being “hipster” and doesn’t give off industrial, or chain-like vibes.

Take Aways…The Little Beet attracts many customers because of their transparency, their atmosphere, and their theme. The menu items are all gluten-free, which opens their target market to include customers who cannot consume gluten, and consumers who align with healthy eating. However, more than just using organic ingredients, the transparency in preparing each meal is what potentially attracts consumers to eat at The Little Beet. After ordering your plate, consumers wait as they watch employees cooking the proteins, the sides or tossing salads. The display and dish that employees place each individual side creates an idea that consumers are eating “home-cooked meals.” The clear casing between the consumers and the food allows consumers to watch the process of their food. Moreover, while waiting for their choice of plate, consumers are easily seen making additional orders of sides after seeing, smelling the other choices of food. There is another cash register at the end of the line, where consumers are encouraged to make additional order of food, cold-press, and coffee. The placement of two cash registers before and after the display case potentially creates more orders.

The Little Beets’ overall ambiance, and its theme attract a variety of customers, leaning specifically toward women. There is a distinct difference in ratio of women and men in the restaurant. Women are more easily seen enjoying their plate, with friends and then sipping on coffee, after, while talking to their girlfriends. The portion size, the menu items, and the soft casual vibes of the restaurant are the primary factors that potentially attract female consumers more than male.

Franny’s Retracts Surcharge

070813-258348-cook-the-book-frannys-cover-1With increasing labor costs around New York City, many restaurants have implemented new strategies to cover rising expenses. Yesterday we wrote about Franny’s announcement that they would include an “Obamacare surcharge” on all bills to cover increased labor costs for their employees. Francine Stephens and Andrew Feinberg, co-owners of Franny’s, have now retracted their statement.

Stephens and Feinberg were originally planning to add a 3 percent surcharge to all checks to cover the cost of providing health insurance to employees, as required by the Affordable Care Act. After releasing statements regarding the surcharge, many guests questioned Franny’s decision as being anti-Obamacare. Stephens and Feinberg have since retracted the surcharge and are instead increasing menu prices accordingly.

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José Andrés to Open in Hudson Yards

hudson-yards_650The Hudson Yards is the largest private real estate development project in America. It is expected open in 2018 with dozens of restaurants curated by Thomas Keller.

Thomas Keller recently announced that he has come to an agreement with José Andrés and Costas Spiliadis to open Spanish and Greek-seafood concepts in the Hudson Yards, respectively. Both restaurants will be inside the 1 million square foot Shops & Restaurants at Hudson yards complex.

The Hudson Yards complex will be Andrés’ second New York project. This summer he is opening the Bazaar in the SLS New York at 444 Park Avenue South.

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Brooklyn Pizzeria adds 3 Percent Obamacare Surcharge to All Checks

8420596411_84dabd79fe_cUnder the Obama administration’s Affordable Care Act, all companies incur an added cost of giving employees health coverage. The Affordable Care Act requires all companies with 50 or more full-time employees to provide their staff with fairly priced health insurance. To cover the extra costs incurred, Franny’s, a famous Brooklyn Pizzeria, will add a 3 percent surcharge to all of its checks in order to “cover the affordable care act for all Franny’s employees.”

Franny’s is not only adding a new surcharge but will also hike prices to increase employee wages and keep up with the rising minimum wage across fast-food restaurants. Franny’s co-owner Francine Stephens admits that the higher prices are a concern and will likely affect how often some guests are able to come in for dinner.

With new regulations increasing mandatory minimum wages and employee benefits, restauranteurs are coping with the higher costs in a variety of ways. Notably, Danny Meyers has taken an all-inclusive approach to pricing by eliminating tipping and absorbing costs into menu prices. Stephens says she wants to be transparent with prices but is also tracking Meyer’s move.

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Starbucks becomes the Greenest Company in the World

starbucks1Starbucks has over 23,000 stores worldwide, and has converted a number of the locations into being eco-friendly. Starbuck’s business model to become more environmentally friendly has finally paid off. They opened a new location that is the 700th LEED-certified location worldwide, which established Starbucks to be the most eco-friendly company. Starbucks plans to double the amount of LEED-certified locations by the end of 2016, with over 1,200 certified stores.

Starbucks first initiated their plans to convert store locations to be LEED- certified in efforts to rebrand their “chain” image. They hope to win back consumers by producing a “hip” coffee atmosphere where the furniture is slid wood, employees are wearing artisan aprons and siphons LED-equipment. However, even with these efforts, many critics still label Starbucks to be similar to “the Cheesecake Factory” with chain-like atmospheres.

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Keurig Sees Decline in Sales

The Keurig machine has become a home-appliance maker that many consumers envy. However, this year a decline in sales of Keurigs and K-Cups are evident. After closing the third quarter of 2014 up 13 percent, they dropped every quarter since by 22 percent this past summer.

One of the main reasons for this decrease is environmental concerns. The K-Cup pods are un-recyclable, and while Keurig plans to make K-Cups recyclable it will not be available till a distant date. Another reason for this decline is because the new Keurig machines, 2.0, are equipped with DRM technology that prevents customers from using other brand of pods. This limits the variety, and choice of consumers who may prefer other brands of coffee/tea outside of Keurig brands.

Customers have outlined their complaints towards the Keurig, and CEO Brian Kelley has already started to implement new strategies to make improvements. Kelley is hoping to make the Keurig less bulky, less expensive, a better drink selection and servings larger than eight ounces.

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Wahlsburgers is Opening in Manhattan

website-logo-black-backgrouLast year, Wahlburgers announced to New Yorkers that they are expecting to open at least seven new locations. However, New York City has only seen one Wahlburgers in Coney Island. The second location has, now, been released to be more central to Manhattan. It will be near Times Square, at 725 8th Avenue, near 45th St. The new Wahlburgers will be five stories, and 8,300 square feet of restaurant, bar and merchandise.

Wahlburgers along with Shake Shack has redefined the fast food culture with their burgers and fries. Wahlburgers hope they can create as much of a success they have seen in other cities, in New York. Especially, with the Times Square Shake Shack location in close proximity to Wahlburgers’ projected new location, a “face-off” between the burger shops will be enticing.

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Constellation Brands acquires Ballast Point Brewing Company

16-ballast-point-beer.w529.h352Ballast Point Brewing Company has been acquired by Constellation Brand for $1 billion. Ballast Point first started in San Diego out of a home-brew supply shop. It has a strong indie-brewing tradition and is based in America’s most prominent craft-beer cities.

Constellation Brand is the world’s largest wine producer and owns most of the Mexican beers popular in America like Corona, Negra Modelo. However, even after the acquisition Ballast Point’s ownership disclosed that it “will continue to operate as a stand-alone company with its existing management team and employees running the day-to-day operations.”

This sale continues the latest trend of craft breweries being overtaken by large international companies. By the end of this year, Constellation Brand will now own the 37th largest craft brewery brand.

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Ample Hills to Open an Ice Cream Factory

16-ample-hills-gowanus-1.w245.h368Ample Hills Creamery is a four year old Brooklyn scoop-shop in Brooklyn, known for their throwback flavors. Since opening their first stores in Prospect Heights, they have expanded to locations in Gowanus and stalls in Brooklyn Bridge Park, Gotham West Market, and Jacob Riis Park. Ample Hills has acquired $4 million in funding from venture-investment firms including Brooklyn Brewery co-founder Tom Potter and the founders of Seamless.

With their new funds, Ample Hills will be opening a 15,000 square foot factory, which will be used to make all of their ice cream except for a single location specific flavor that differs at every store. They will also be using the funds to hire more management team and expand both wholesale pint distributions and direct shipments to consumers.

Co-Owners Brian Smith and wife Jackie Cuscuna have expressed their intents to expand their brand slowly for quality driven growth. They plan to expand within New York before branching out to other parts of the country.

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