17 E 17th St, New York, NY 10003 (Flatiron) • 212.253.7676
DAVIDsTEA
Their Success… A new direction to branding tea time. If you are looking for an “Organic Gold Rush” with your “Birthday Cake” topped off by a “Jolly Jellybean”, then you might consider this place to be “Paradise found”. These are the names of flavors you’ll find created by pairing loose-leaf teas with ingredients from around the world at this tea shop. David Segal, founder of DavidsTea, saw the need for a non-serious approach to drinking tea that’s now filling a void overlooked by traditional tea shops. The first location, which opened in Montreal, Canada, was the starting point for the tea empire’s success. The brand’s consistent messaging about making tea fun is careful crafted at every touch point– from the staffing and overall guest experience to brand concept and packaging. Tea time is usually relaxing to most but DavidsTea has pushed tea into a new gamut with a trendy, clean yet clever appeal. Tea time is now fun time.
What We Learned… Sometimes the key to a successful brand is what inspires us in a non-traditional way. David Segal based his brand off an idea that “tea should be more fun”.
Take Aways… What’s your inspiration? How can you use what inspires you in your
branded product?
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