Why Employment Branding Doesn’t Work

“The U.S. unemployment rate is at an 18-year low. There are more job openings than there are eligible workers to fill them. Employers face rising labor costs amid stagnant productivity. It’s no wonder that many companies have prioritized employment branding as a critical talent strategy.

Employment or employer branding – efforts to promote a company as desirable employer – has grown as a means for attracting employees and competing in the current war for talent that rages in many sectors. Many companies have developed elaborate positioning strategies and communications campaigns to recruit prospective employees. But many employers also struggle to determine the most effective employment branding approaches, and many of their efforts fail to attract the type and quantity of candidates they seek.”

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Food Halls Are the New Food Truck

In 2013, on a windy stretch of 11th Avenue in Manhattan the Gotham Organization, an NYC developer, built a new residential high rise. Rather than installing a Duane Reade or Citibank as its first floor commercial tenant, it built something it thought might draw people westward: a 10,000-square-foot urban food bazaar, serving everything from tacos to pizza to ramen.

In modern metropolises, where rent is high and space is tight, mixed-use spaces can be community hubs as well as viable business operations. LA’s Grand Central Market, which opened in 1917, is one of the oldest still-thriving food halls; New York City’s Chelsea Market erected its retail spaces, which also rent to full-service restaurant operators, in the late 1990s; and San Francisco’s Ferry Building started renting food counter stalls to local purveyors in 2002. When Gotham West Market opened five years ago, it was following in the footsteps of these earlier markets, but added modern conveniences and targeted marketing that helped ignite a new trend.

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Robot Coffee Chain Cafe X Nears $12 Million in New Funding Round

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“With three locations in San Francisco, robotic coffee shop startup Cafe X Technologies is setting its sights on further growth with a new round of seed funding. According to regulatory filings submitted Aug. 1, signed by founder and CEO Henry Wu, Cafe X has raised $9.42 million in venture capital, with a $12.01 million goal.”

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The Biggest Business Credit Card Mistakes to Avoid

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“Few experiences in business are universal, but here’s one that is: running a company isn’t cheap. In fact, it requires a lot of capital—often, up front, even when you’re not generating any revenue to speak of. Thankfully, business credit cards make it easy for owners and employees to make purchases without having to worry about their daily checking account balance getting out of whack. Charging purchases on a business credit card does more than just free up cash: it also allows you to take advantage of special perks, membership bonuses, and even low- or no-APR rates.

But for all of the perks of a small business credit card, there are also a number of pitfalls. Some come in the form of missed opportunities, such as picking a card that doesn’t offer you perks and points in categories that match your purchases. Other mistakes—such as paying for long-term investments with a credit card—can be much more costly. Here are a few of the biggest business credit card mistakes to avoid.”

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Key ingredient in ‘Impossible Burger’ approved by FDA

“The Food and Drug Administration has approved the key ingredient in the vegetarian-friendly Impossible Burger. It’s a big win for Silicon Valley-based Impossible Foods as it expands its distribution.

The ingredient, soy leghemoglobin, releases a protein called heme that gives the meat substitute its distinctive blood-like color and taste. Just as the Impossible Burger was gaining in popularity and reach, The New York Times published a report last year revealing that the FDA was concerned that the soy-based ingredient had never been consumed by humans.”

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Beer remains favorite drink in US

“More than four out of 10 Americans (42 percent) who drink alcohol said they prefer beer, while 34 percent choose wine and 19 percent opt for liquor such as whiskey.

Beer has almost always been Americans’ favorite alcoholic beverage across the last 26 years in which Gallup has tracked preferences. In 2005, wine gained favor and evenly vied for drinkers’ attention and did so again between 2011 and 2013, Gallup says.”

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Why $5 deals resonate with quickserve customers

“Chicken chain KFC has its $5 Fill Ups. Subway brought back its famous $5 Footlong sandwiches this winter. Little Caesars boasts a $5 Lunch Combo and Taco Bell has its $5 Buck Boxes. Plus, there are Dairy Queen’s $5 Buck Lunch and Carl’s Jr./Hardee’s $5 All Star Meals that debuted in September.”

“Psychologically, $5 still seems like not lot of money. It’s just a denomination of a bill,” said Ravi Dhar, director of the Center for Customer Insights at the Yale School of Management. “It can make it easier than if you’re spending $5.50 and you have to break a $10. You’re spending 50 cents more, but it feels like more.
That sense of getting a bargain is significant, especially among millennials.”

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Energy drinks get a healthy makeover with help from MatchaBar

On Tuesday, MatchaBar released the first sparkling matcha energy drink. The brand is known for its ceremonial grade matcha, which can be found in 1,000 retailers nationwide as well as its three namesake cafes in New York and Los Angeles. Available in regular or sugar-free, the new product contains 120mg of caffeine per can, which is similar to a Red Bull.

The difference, of course, is the ingredients. It incorporates tea as well as antioxidant-rich juice extracts, thereby making a healthier version of its more chemical-laden competitors. See a MatchaBar story below.

 

To celebrate the new launch, MatchBar partnered with Whole Foods and Facebook for a social media campaign dubbed “Gift The Hustle.” Fans can now send a coupon for a free can of MatchaBar Hustle through Messenger to their friends, redeemable at the nationwide retailer.

 

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Walmart to Enter New York City – Not With a Store, but an Ecommerce Center

“Walmart’s Jet.com is testing same-day grocery delivery in New York, as it dials up its efforts in the battle for online customers. The retailer announced Tuesday that it will open up a fulfillment center in the Bronx for Jet.com, the e-commerce start-up it acquired roughly two years ago. The fulfillment center will serve as the base for the delivery of goods like groceries and Apple electronics.”

“The move comes as Walmart has been investing heavily in its online grocery business. It previously announced plans to expand its online grocery delivery service to a fleet of roughly 800 stores by the end of the year. It has also been re-outfitting its stores to support mobile and online delivery, as well as converting some of its Sam’s Clubs into distribution centers for Walmart’s online grocery business.”

As of now, though, the Bronx warehouse will only store Jet inventory and the service will only deliver Jet goods.”

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Restaurant Owners And Servers Battle Over Proposal To Raise Minimum Wage

“A proposal to raise the minimum wage for restaurant servers could reduce sexual harassment in the industry and improve the living standards of workers, or force small, struggling New York restaurants to close their doors—depending on who you ask. Yesterday morning, the Department of Labor held their last hearing on whether or not to raise the tipped minimum wage on par with state minimum wage, and eliminate the tip credit, which allows restaurants to pay a lower minimum wage as long as tips make up the difference.”

“Food Service workers in New York City have a minimum wage of either $8.00 or $8.65, depending on the size of the restaurant (outside the city, the minimum wage drops to $7.50), compared to $15.00 for the rest of New York City workers ($13.50 for small employers).”

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