
The Beer Institute recently announced a new initiative to encourage its member companies to display nutritional information on its products, packaging, and websites.
The new initiate is strictly voluntary, but with beer behemoths like Anheuser-Busch, MillerCoors, and HeinekenUSA have already signing on, the pressure is on small breweries to follow suit. In fact, the brewers involved in the new label disclosure comprise over 81% of the beer market
Consumers are increasingly interested in knowing more about the products they purchase. According to a recent survey conducted by the Harris Poll® on behalf of Nielsen, 72% of beer drinkers think it’s important to read nutritional labels when buying food and beverages.
Consumers should begin to see the impact of the Brewers’ Voluntary Disclosure Initiative immediately across the U.S. market, as many members currently provide some nutritional facts and ingredients information.
Learn more here



Shigefumi Kabashima and Tetsuo Hasegawa, both formerly of the popular speakeasy-esque bar Angel’s Share, have just unveiled the full cocktail menu at their new spot in Hamilton Heights. The bar is called ROKC (short for Ramen, Oysters, Kitchen and Cocktails), and the menu is a playful American twist on the high quality Japanese drinks at Angel’s Share. Examples include a Thai tea spiked with absinthe and cachaça, a matcha latte with Japanese whiskey, and a fruity cocktail called “Flower” with shochu, lavender, elderflower, and cranberry, served in a lightbulb and presented over ice in a trapezoidal
Beginning in August, the meatpacking district will be home to a new museum dedicated to the wonderful world of ice cream, where guests can play in an ice cream-themed playground, learn about the history of the cold treat, and of course try samples. Co-founders Maryellis Bunn and Manish Vora originally embarked on the project last year in order to fulfill Bunn’s childhood dream of being able to swim in a pool of sprinkles. That specific fantasy will be available to all visitors at the museum, where the pair have filled a life-size pool with sprinkles that may not be edible, but are designed to look and feel exactly like the kind usually seen on sundaes.
