Calorie Counts are Coming to Beer Labels


The Beer Institute recently announced a new initiative to encourage its member companies to display nutritional information on its products, packaging, and websites.

The new initiate is strictly voluntary, but with beer behemoths like Anheuser-Busch, MillerCoors, and HeinekenUSA have already signing on, the pressure is on small breweries to follow suit. In fact, the brewers involved in the new label disclosure comprise over 81% of the beer market

Consumers are increasingly interested in knowing more about the products they purchase. According to a recent survey conducted by the Harris Poll® on behalf of Nielsen, 72% of beer drinkers think it’s important to read nutritional labels when buying food and beverages.

Consumers should begin to see the impact of the Brewers’ Voluntary Disclosure Initiative immediately across the U.S. market, as many members currently provide some nutritional facts and ingredients information. 

Learn more here

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