Roaming Acres might be moving from the
Tri-State Area

Roaming Acres, an ostrich farm located in Andover, N.J., will not be is its current location for much longer. Todd Appelbaum, the owner of the 7-year old farm, has decided not to renew the lease after several complaints from neighbors of damages caused by the ostriches. In hopes of finding a new location close to the expanding greenmarket in New York City, Todd is currently seeking a new location in New Jersey before his current lease expires at the end of September. The farm also raises Berkshire pigs and emus.

Roaming Acres' Ostriches - Picture taken by Jo Piazza, WSJ

Roaming Acres' Ostriches - Picture taken by Jo Piazza, WSJ

Wall Street Journal reports on the possible closing of Roaming Acres

https://paigepapers.com/2011/08/02/roamingacres/

Honduras rises as Guatemala takes
a back seat

There’s a new coffee sheriff in Central America named– Honduras. After tallying up the coffee production for this season, Honduras beat out Guatemala by producing 3.8 million of 60-kg coffee bags versus 3.5 million. Much of the boost in production is speculated to be from the decline of coffee smuggling in Honduras to Guatemala which put a damper on the country’s lifeline. New tax laws and government assistance have helped to boost the economy which includes organizing 90 farmers under a cooperative with 80% of the coffee being sold with certification seals as one of the steps towards to addressing the situation.

The Wall Street Journal reports more

https://paigepapers.com/2011/08/01/hondurascoffeeproduction2011/

Milk Burger’s Shake Shack Menu

The Milk Burger menu matches the Shake Shack menu.
Milk Burger’s owner, Erik Mayor, makes a replica of Shake Shack with the addition of a chicken burger and sweet potato fries

https://paigepapers.com/2011/07/30/milkburgershakeshack_menu/

Food trucks get around the new around the city

Food trucks gather to become food truck courts in private open spaces and their fan base continues to grow as strict laws increase
The Lot of Tap and The Long Island City Food Truck Court draw in mobile food vendors such as Treats Truck and Rickshaw Dumpling
Food Trucks, such as Wafels & Dinges, shift their strategies to comply with new laws by using
food carts

Food Trucks move to the outer boroughs– Staten Island and Queens are seeing more mobility
PR Newswire highlights a Technomic Food Truck Report, which shows that 91% of consumers strongly support food trucks, and only 7% said that their visits would decrease

https://paigepapers.com/2011/07/29/foodtrucksgoaroundrules/

Critics and consumers get sensitive about food descriptions

The Vocabulary for food and product descriptors becomes controversial
Steve’s Craft Ice Cream, which recently opened, wasn’t well received after using “curated and composed” to describe the product
Chow gives their list of 78 of the most annoying words used to describe food & products
Writer Rebecca Marx of Fork in the Road, a Village Voice food blog, deciphers the annoyance of words such as artisanal and curated

https://paigepapers.com/2011/07/29/fooddescriptionsbacklash/

Greene Grape Annex is now open

The Greene Grape opens The Greene Grape Annex, serving Blue Bottle Coffee
Lookout for the space to open next month at 680 Fulton St (at S. Portland Ave)

https://paigepapers.com/2011/07/29/greenegrapeannexnowopen/

Potbelly Sandwich Shop is spreading across the Big Apple

Potbelly Sandwich Shop “is spreading like wildfire” says Rebecca Marx from Fork in The Road
It’s Financial District location on 101 Maiden Lane, which opened at the end of June 2011, was the first of the chain’s plan for a fast-growing New York City domination

https://paigepapers.com/2011/07/29/potbelly_rebeccamarx/

Growth in Farm-to-School programs

Farm-to-School education becomes nationally popular.
Engaging schoolchildren on locally grown food has surged in the U.S., which now has 2,500 programs catering to over 10,000 schools

https://paigepapers.com/2011/07/29/farmtoschoolprogramsgrow/

Forsyth Street Market vendors dispute against city tickets

The Forsyth Street Market, which started in 2005 as a way to give Chinatown access to fresh produce, fights back against New York authorities.
Food vendors are being forced out due an increase in tickets received by city police mostly for produce items not being in or under the cart. Vendors held a protest on July 20th during the Urban Justice Center’s press conference on Forsyth Street

https://paigepapers.com/2011/07/29/forsythstreetmarket_fightnyc/

Enterprise Insight:
BRAND PROMISE

When we first start to work with a new client who is in expansion mode, we ask this question first: “Who are you?” This question may seem like an easy one to answer; we are a… fast casual bakery, specialty food market, coffee roaster, made to order sandwich shop or perhaps a vegan concept. What we are really looking for is, what makes your enterprise unique, what is your unique selling proposition and how are you differentiating yourself from a very crowded market. What is your brand promise?
[Read more…]

https://paigepapers.com/2011/07/28/enterpriseinsightbrandpromise/