Fresh foods continue to drive in-store sales, report notes

“Fresh foods are driving 49% of dollar growth across fast-moving consumer goods categories at retail, according to a report from Nielsen. In all, fresh and perishable foods account for $177 billion in sales.

Although e-commerce sales continue to grow, Nielsen says companies looking for immediate growth opportunities shouldn’t ignore the perimeter of their stores, noting fresh and perishable foods generated sales nearly 14 times as high as all online food and beverage sales this year. The report suggests supermarkets looking to grow their fresh sales should look beyond a category-specific approach and take a more holistic view that leverages opportunities across the produce, bakery, deli and meat departments.”

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