Christina Tosi’s Milk Bar Snags Funding for World Domination

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Cereal milk and Crack Pie are headed for world domination: Christina Tosi’s Milk Bar just raised its first round of venture capitalist funding. The brand’s first outside investment will be used to propel its expansion into more cities, per a press release.

Milk Bar launched as Momofuku Milk Bar in 2008, after Tosi made a name for herself creating desserts for David Chang’s restaurants; it eventually became an empire all its own and dropped the Momofuku part of its name. Today, outposts in New York City, D.C., Toronto, and Las Vegas sling its cookies, cereal milk soft-serve, candy bar pie, cake truffles, and bagel bombs. An L.A. branch is to open in early 2018. The company also plans to use the funding to expand its e-commerce business, merchandise offerings, and baking classes.

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