Momofuku’s David Chang is credited with introducing #uglydelicious, a hashtag assigned to dishes that aren’t stereotypically photogenic. “The whole idea of ugly-delicious was, ‘How do I make food that I’m comfortable making again?’” Chang said on the Eater Upsell podcast. His implication was that “ugly delicious” isn’t just a hashtag, but a larger ethos for chefs hesitant to cook in styles that are more rustic than refined.
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