Retail Spotlight: Verde Curated Greens

 

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Their success…at some point or another we’ve all been faced with that grueling lunchtime dilemma. You flounder back and forth at your desk weighing your options. Do I want something light? Should I grab something quick and easy? You want to stay close to the office but everything feels worn and over played. The lunch struggle is real. At least it was real. Welcome, Verde Curated Greens. Sierra Tishgart of Grub Street describes Verde as the “fine-casual salad spot” that “could be a lunchtime game-changer”. I think she’s onto something.

The menu includes beautifully plated grab and go dishes with the perfect ratio of mixed greens and sophisticated, complex dressings and sauces (try the Pesto in the fingerling potato salad). The greens are not your run of the mill iceberg or arugula, we are talking a delicate arrangement of farm fresh mache, frisee, swiss chard, castel franco, and whatever else is in season at the Union Square farmers which is frequented almost daily. Salads range from $11 to $13.

While the salads may steal the show, it’s the protein sides that elevate these dishes to the next level. From in-house smoked arctic char to coconut shrimp ceviche to immaculately grilled NY Strip steak, these proteins knock it out of the park. Proteins range from $2 to $5.

That’s not all. You know those stealth menu items that seem to fly under the radar and always way under appreciated? Those items that once you are in on the “secret” you feel like you just joined some underground fight club. You smirk at the person behind the counter when you order it, they give you a head nod back to re-confirm your insider know-how. At Verde, this is their broth. It’s robust, flavorful and fresh. The broth is everything.

From the moment you walk inside you’re immediately immersed in a space that blankets the outside world into the abyss. The décor, smells, sounds, art work, ambiance and airiness all resonate with tasteful and eloquent design.

Stacked with culinary aptitude, founders Gonzalo Gout, CIA graduate and Cosme alumni, and Alejandro Porteny, hospitality expert and entrepreneur, these two set forth the perfect balance of culinary expertise and business acumen.

Take Aways…Verde Curated Greens is a breath of fresh air in a city that all too often gets caught up in the everyday minutia. Not only will your taste buds enjoy their stay, the atmosphere will leave you (spoiler alert!) wanting to post up with a glass of wine to relax with friends in good company.

Hours: Monday-Friday 11:00am – 8:00pm

Location: Verde, 22 W 25th St., between Broadway and Sixth Ave.

Phone: 646-838-0700

Craftbar Closes Due to Rent Hike

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Tom Colicchio’s 15-year-old restaurant Craftbar has closed due to a rent increase initiated by the landlord. Apparently, rent was increased by 50% to $60,000 a month. This narrative is increasingly prevalent throughout New York City as rents continue to rise. And, as we have seen in recent years with the closing of locations like Union Square Café due to similar issues, even the most beloved businesses are not immune to these harsh market realities.

 

You can read more about Craftbar’s closing here.

Secondary Income – Rent Out Your Space

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Grub street recently published a list of “The absolute best bar you can rent out in New York” The list included place like, Bongo and Sid Gold’s Request Room.

This could be a great revenue stream for any business looking to capitalize on their restaurant, bar, or business.

Red the full list here