Market analyses indicate that Whole Foods has started to lose customers to competitors. This likely has multiple contributing factors: an increase in availability of organic produce and artisanal products, the sometimes exorbitant prices for many Whole Foods goods, and an increase in quality at non-specialty grocers across many products. What remains to be seen is how this slight dip in shoppers will affect Whole Foods long term, or how they will pivot to offset these negative changes. Barclays’ analysts will surely continue to monitor the market trends and report in the future.

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