
Food halls have been opening at a rate that’s made them difficult to ignore.
From a guest’s perspective, food halls provide the opportunity to pick and choose from different vendors to create just the elevated (shared or single) artisanal and chef-driven meal they want. They can drop impromptu without needing to coordinate party palates ahead of time. Food halls also offer a place to linger while enjoying the hustle and bustle of a busy food market.
From the operator’s side, the format is attractive as well. Tenants share overheard expenses while getting the exposure and traffic that comes from being part of a high-profile venue. For up-and-coming entrepreneurs, it’s a way to break into the business without a lot of capital. For established, even celebrity chefs, it’s a way to meet the people where they are and sell to their food—and their brand—to a broader audience.
New food halls are emerging most often in once-abandoned urban spaces as local governments and neighborhood groups bend over backwards in to pave the way for developers. There’s fierce competition for coveted vendor spaces. For operators looking to nab a spot, this means having a tight concept that’s on-trend and can turn orders quickly—all while offering food quality that’s several notches above standard food court fare.


Shigefumi Kabashima and Tetsuo Hasegawa, both formerly of the popular speakeasy-esque bar Angel’s Share, have just unveiled the full cocktail menu at their new spot in Hamilton Heights. The bar is called ROKC (short for Ramen, Oysters, Kitchen and Cocktails), and the menu is a playful American twist on the high quality Japanese drinks at Angel’s Share. Examples include a Thai tea spiked with absinthe and cachaça, a matcha latte with Japanese whiskey, and a fruity cocktail called “Flower” with shochu, lavender, elderflower, and cranberry, served in a lightbulb and presented over ice in a trapezoidal
Beginning in August, the meatpacking district will be home to a new museum dedicated to the wonderful world of ice cream, where guests can play in an ice cream-themed playground, learn about the history of the cold treat, and of course try samples. Co-founders Maryellis Bunn and Manish Vora originally embarked on the project last year in order to fulfill Bunn’s childhood dream of being able to swim in a pool of sprinkles. That specific fantasy will be available to all visitors at the museum, where the pair have filled a life-size pool with sprinkles that may not be edible, but are designed to look and feel exactly like the kind usually seen on sundaes.
