How To Make Your Restaurant A Pokemon Go Hotspot!

pokemon go

As smartphone apps go, the augmented-reality “Pokemon Go” really is a monster. “Pokemon Go” has been downloaded to more than 15 million smartphones in less than a week, according to the analytics consultancy SensorTower, and restaurant operators are asking how they can capture them as customers as well as Pokemon hunters catch the little Pocket Monsters.

A restaurant operator can buy 30 minutes of heightened Pokemon action by buying Lure Modules and installing them at PokeStop locations. Here’s a seven-step tutorial on buying and using the “Lure Modules” that the developer Niantic is selling and experts recommend to draw customers’ attention:

  1. Make sure your location and your smart phone are near a PokeStop, which is designated by an elevated blue cube on the app that turns into concentric three-dimensional spinning circles as you near it.
  2. If your restaurant is within yards of a PokeStop, buy Lure Modules by first tapping the red and white ball at the bottom on the “Pokemon Go” app. That will take you to a “Settings” screen with options such as Items, Pokemon and “Shop.” Tap “Shop.”
  3. You are now on a purchase screen, and you can purchase PokeCoins through the iTunes or Google Play stores by scrolling to the bottom. A Lure Module costs 100 coins (99 cents). You can buy larger amounts such as 550 Pokecoins for $4.99 and 1,200 coins for $9.99.
  4. After the PokeCoins are purchased, you can by a Lure Modules for 100 PokeCoins or eight Lure Modules for 680 PokeCoins. Your purchase will show up among the Pokeman Go “Items.”
  5. During the period when you want to increase possible “Pokeman Go” traffic for 30 minutes, tap on the spinning “PokeStop” and click on the white bar immediately beneath its location.
  6. A screen noting an “Empty Module slot” will open and tap the white bar to install the module. Your location is a “Lure” spot when you see what looks like a mini blizzard of pink leaves. The Pocket Monsters will show up for you and others for 30 minutes.
  7. Let potential customers know you’ve made in investment by posting your alluring purchase to your Facebook, Twitter and Snapchat fans, such as Just Salad did in New York as seen in the tweet pictured above.

America Throws Away Half of Its Edible Produce

fresh-produce

New research suggests that fully one-half of the nation’s produce now probably ends up as garbage. This dismal nugget from the story pretty well summarizes the findings:

Vast quantities of fresh produce grown in the US are left in the field to rot, fed to livestock or hauled directly from the field to landfill, because of unrealistic and unyielding cosmetic standards, according to official data and interviews with dozens of farmers, packers, truckers, researchers, campaigners and government officials.

The story distinguishes waste that’s “downstream,” or ruined because it goes bad on a grocery shelf or sits forever in a fridge bin, from waste that’s “upstream.” The first kind supposedly accounts for $160 billion worth of produce every year — which isn’t hard to believe when you remember each American family single-handedly trashes $600 worth of food in that time frame — but factor in ugly produce left to rot in the field or rejected by grocery stores, and The Guardian estimates this figure quickly climbs to half of all of the fruits and vegetables the country grows.

Read more here.