Big Gains for Organic Food

In 2014, US sales of organic food increased by 11%, to reach a total of $35.9 billion.  The Organic Trade Association, which released the survey, also noted that organic foods accounted for 5% of total foods sales.  Produce, which accounts for 36% of organic food sales rose $13 billion–a 12% increase over 2013.

Regionally, the rise was unilateral;  while the West Coast and Northeast purchase nearly 90% of their groceries from organic sources, the increase in sales was seen everywhere.  “We really moved beyond… the old assumptions about organic being niche and having sort of a cultural blanket over it,” said chief executive of the OTA, Laura Batcha.  “O.T.A.’s consumer survey has… found that organic doesn’t have any demographic… regional or partisan boundaries.”

Batcha noted also that the growth was “striking” because of major shortages in supply–less than 1% of farm acreage in the US is devoted to organic agriculture.  What was once the domain of specialty retailers like Whole Foods, organic foods have now gone mainstream: Walmart started offering organic products in 2013, and eight of ten parents claim to buy organic products.

In New York City, the rise is most apparent with the expansion of concepts such as Organic Avenue and Digg Inn.  Organic Avenue raised almost $10 million in 2012, and closed another round in 2013 for an undisclosed amount.

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