The Year of Pie

Pie has made quite the comeback and gained significant exposure and popularity this past year. There is no disputing the important presence of Four & Twenty Blackbirds in South Brooklyn (including their own custard flavor at Brooklyn Shake Shacks) and the success of Pies ‘N’ Thighs who will shortly be opening a Manhattan outpost. The latest pie haven on the scene can be found on Delancey Street in the Lower East Side and is run by Petra Paredez. Petra’s shop, Petee’s Pie Co., has been creating dozens of pie flavors since opening in November; some of these include: salty chocolate chess, butterscotch meringue and wild blueberry.

Inspired by the city’s new take to pies, Paredez and her husband Robert began to plan for their own pie shop with a focus on locally sourced ingredients; apples from the Hudson Valley, butter churned by Kriemhild Dairy Farms in Hamilton, organic wheat flour from Champlain Valley Milling upstate and buttermilk from Pittsford Farms Dairy outside Rochester. Paredez has said they will spend the winter sourcing even more local ingredients and hopes to turn not-so-convinced New Yorkers into pie aficionados. Paredez states, “It doesn’t make sense, it’s real food, made with real dairy, real fruit, real eggs. It’s not, like, a cupcake.” To check out some photos of Petee’s Pie Co.’s creations and for more background on the shop, click here.

Food Startup Venture Fundraising Bootcamp

On January 31st, Food + Tech Connect will be presenting Food Startup Venture Fundraising Bootcamp in NYC. This event will be a useful tool for food, food tech or agtech entrepreneurs that are in the early stages of fundraising. The bootcamp will be taught by US Venture Partners and Feeding 10 Billion Founder Paul Matteucci. The bootcamp will be a hands on experience aimed at converting overwhelming feelings to feelings of confidence by clarifying the process of raising venture capital. The bootcamp will also become available online in March, with a 50% discount if attendees sign up now!

Matteuci is a Silicon Valley investor and big advocate for food system innovation who currently works with the State of California and Stone Barns to develop programs for food entrepreneurs. His insight is key given that he has seen both sides of the spectrum, as a founding entrepreneur and now wanting to help others succeed. The program will review case studies and provide hands-on exercises on fundraising financials, market sizing, valuation, term sheets and crafting a pitch. By the end of the session, attendees should understand what it is that motivates investors and what pushed them away. Below are a few of the key takeaways from the Food Startup Venture Fundraising Bootcamp:

  • Insider look at how VCs evaluate deals
  • Understand key fundraising concepts
  • Determine which fundraising option is best for you
  • Understand market sizing and valuation
  • Create financial projections
  • Develop a rough pitch deck
  • Come up with a fundraising strategy for your company

There is limited space (roughly 30 person count), so hurry to sign up! Currently there is a discount running of $250 for the program as opposed to the normal price of $399. To register or to learn more about the launch of the bootcamp, click here.