Potential New Bread-Only Bakery in NYC

January 16, 2015 by Leave a Comment

Chad Robertson, the man behind San Francisco’s Tartine, has been spending a lot of time on the east coast recently, particularly in New York City. This has fans getting excited about the speculation that he may be opening up shop in New York. Robertson was spotted in Bushwick with the bakers at Roberta’s as well as spending time with Danny Bowien at Mission Chinese Food pre-opening giving out tips and advice on mastering the perfect pizza dough.

Hopefully the reports that Robertson is looking into a bread-only bakery concept in NYC are true. The shop would be run by a solo baker and would sell only what that baker could produce in a single day. Robertson mentioned last year that his hold up with opening a shop in New York was finding the ‘right person,’ on site; he stated, “I don’t have that New York person yet. It doesn’t work without that person.”

Robertson recently opened a new space in San Francisco as well as an outpost in Japan and one in London in the works. Although it seems unlikely that the NYC bread shop would happen in the near future, we are still hopeful! To read more about Chad Robertson’s rumored bread-only bakery in NYC, click here. 

Filed Under: Local Market Buzz Tagged With:

Engaging Guests With Loyalty Programs

January 16, 2015 by Leave a Comment

Loyalty programs are key to acquiring repeat customers and engaging the guest whether creating the program from scratch or tweaking an existing program. Consumer behavior has changed remarkably in the digital era; most of us are all guilty of picking up our smartphones first thing in the morning and being the last thing we look at before bed. This behavior is important to take into account when building a loyalty program. Caroline Papadatos, senior vice president of international corporate marketing at Loyalty One has stated, “What we’re seeing is that savvy retailers are adapting and they’re getting ahead of the customer.”

By nature consumers like personalizing what they are shopping for, and this is a great thing for enterprises to take advantage of to tap into their guests’ habits  and gain this sort of data to create a unique shopping experience. The personal data is key in creating and running a successful loyalty program but it is as important to know what to do with this collected data. Different aspects of loyalty programs such as promotional pricing, points programs and perks should all be tied into a single platform. According to David Zychinski, Walgreens Senior Manager of Loyalty Strategy and Insights, data can only become a decision-making tool after retailers take the time to prioritize and when they apply the data to other aspects of their businesses. For more information on customer loyalty programs, click here.

Filed Under: Global Market Buzz