The new Sweetgreen outpost in Nolita opened today! The opening is actually one day ahead of schedule, and is having a ‘Pay What You Want Day,” which is the tradition of the brand on opening day with all the proceeds going to a given charity; in this outpost the proceeds will all go to Grow NYC. The following Monday Sweetgreens will also be opening a new location in Brooklyn, in none other than Williamsburg, with the same charity event except that at this location all proceeds will be going towards Education Through Music.
Sweetgreens is having a really great run, especially in recent months given their $18.5 million boost from investors including Danny Meyer and Daniel Boulud. Both new New York City locations were designed by local artists to give a contemporary feel. The furniture in the Brooklyn location is mainly made from reclaimed oak from the company Aellon and Uluru (based in Brooklyn). The menu items also have a New York theme including seasonal ingredients such as pears, apples, cheddar and many fall vegetables.
To read more about the two new Sweetgreens locations in New York City, click here
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