On Small Business Saturday®, founded by American Express in 2010, you can help make a big impact for local businesses. This year, on November 29th, help local businesses get more customers. Small Business Saturday is a day to celebrate the local businesses that help make your neighborhood great. Anyone can join in, from business owners to shoppers to government officials.

More and more people are taking part in this day, making Small Business Saturday turn into a real movement and a new holiday shopping tradition. Senators, mayors, and governors across the country have urged the masses to participate, even the President voiced his support. In 2012, American Express estimated a total of $5.5 billion were spent at small independent businesses on the day. To rally your neighborhood, promote your business or learn more about “shopping small,” click here