The cronut craze arrived in New York last year courtesy of Dominique Ansel Bakery, who still has a line out the door. This caused other food businesses to attempt to copy the infamous cronut such as Crumbs Bake Shop’s Crumbnut and Jack In The Box’s Croissant Donut. Although a bit late to the game, beginning November 3rd Dunkin’ Donuts will begin to offer its own version of the croissant and donut hybrid.
Dunkin’ Donuts told the Associated Press that their version is not a copycat version and that the cross of a donut and croissant has been around for decades. The Dunkin’ locations in Korea were even selling one which they called the New York Pie Donut last summer. The Korean version isn’t glazed, but this new croissant donut in the U.S. will be and consist of 24 layers of dough. If all goes well, perhaps in the future they may offer their croissant donut with cream filling.
According to the press release and similar to Dominique Ansel’s marketing strategy, the croissant donuts “will be made in limited quantities and served each day while supplies last.” To add a sense of uniqueness and ‘luxury’ the pastry will be packaged in clear boxes for $2.49. To read more about the launch of Dunkin’s Croissant Donut, click here
paigepapers.com 