DIY Restaurant PR Workshop

On Thursday, November 13th a fun workshop will be held at the NYC Chapter office at 1001 Avenue of the Americas, 3rd Floor on do-it-yourself public relations techniques for restaurants. The workshop will take place from 10am to 11:30am and will be presented by Nancy A. Shenker, Founder & CEO of the marketing company, theONswitch. Nancy’s company specializes in growing companies through digital and conventional strategies. theONswitch has worked with food service businesses, restaurants and other industries to come up with innovative PR strategies. Nancy has also blogs for the Huffington Post and is the author of “Don’t Hook Up with the Dude in the Next Cube: 200+ Career Secrets for 20-Somethings.”

This seminar will be helpful to restaurant owners and managers or PR and marketing professionals who work in-house for restaurants or restaurant groups that are interested in learning about how to increase their press coverage. Nancy will walk through how to achieve this using traditional and digital media through an interactive session. There will also be a prize for one participant of a free pitch and a list of 10 media contacts.

The workshop will also teach how to write the perfect pitch, how to engage with the right media people, and how to prevent the ‘post-PR depression’ and deal with bad reviews. To sign up for the workshop and learn how to reach the press register with the New York State Restaurant Association by November, 11th here.


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