Crumbs filed for bankruptcy earlier this summer upsetting cupcake lovers across the nation. Come next Tuesday Crumbs will be reopening! A grand reopening celebration will be taking place at their 1385 Broadway location in the Garment District which has recently been repainted for the event. There are twenty five over locations including L.A, Chicago and Boston that will be having celebratory opening blowouts over the course of the next 20 days.
One of Crumbs Bakery’s new partners, TV host Marcus Lemonis, is eager for the relaunch to showcase his new bagel-croissant hybrid which is meant to encompass the “new, modern Crumbs experience.” This new fusion pastry coined “baissant” with be found in stores next to the “Crumbnut,” a reinterpretation of the Cronut. The idea of introducing these new pastry mash-ups was to diversify the product mix beyond just the scope of cupcakes. There will also be some new cupcake flavors though such as salted caramel and key lime. A few other new non-cupcake offerings will include frozen desserts, cookies, gluten-free options and Crumbs chocolate bars.
To read more about the reopening of Crumbs and it’s new product mix, click here
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