Single Concept MatchaBar in Williamsburg

Matcha is a powdered green tea that has almost as intense of an energy kick as caffeine. Additionally, the finely ground matcha powder is full of all the same nutritional benefits as green tea. This traditional Japanese drink is currently offered in a few Japanese coffee shops throughout Manhattan (for example Bosie Tea Parlor in the west village). Now, however, it can be found in the new single-concept MatchaBar that opened in Williamsburg!

Owners Max and Graham Fortgang (brothers) import matcha directly from farms in Nishio, Japan and have created a menu based around the matcha powder. A few items that can be found at MatchaBar include matcha lattes, matcha tea, and a few dessert and food items that include matcha in the recipes catered by Watty & Meg, a farm to table neighborhood restaurant in Cobble Hill.

Beginning in a few weeks, the MatchaBar space will also double as a speakeasy at night. Check out the space at  93 Wythe Avenue, Brooklyn (near North 10th Street). To read more about the opening of MatchaBar and to view some photos of the food and beverages, click here

Leveraging Mobile Technology

Retail TouchPoints and MicroStrategy have partnered together to show new ways retailers can leverage mobile technology at a competitive advantage. Having a sound mobile app strategy can help to improve revenue, productivity and loyalty while also controlling and managing costs.  The average consumer will glance at their mobile device over 150 times per day, so being able to leverage mobile technology will definitely create an impact on revenue. Below are five important benefits of a winning mobile app strategy:

  • Boost customer loyalty.
  • Achieve operational efficiencies.
  • Drive Sales
  • Enhance customer experience

The Container Store and Gucci are two very different brands that both use MicroStrategy Mobile to improve store operations and transform the customer’s experience. To watch two great videos on how these brands have leveraged mobile app technology to improve productivity and revenue, click here