Elevating Traditional Breakfast

As the breakfast culture changes it is important to try and understand the different consumer segments. Playing a part in the breakfast market is an important opportunity for both restaurant chains and packaged food companies. According to research by Datassential, the millennial generation are eager to try new ‘adventurous’ food concepts including trends such as ethnically-influenced dishes and healthier breakfast options.

A noticeable trend that appealed to millennials in this research study was the elevated versions of traditional breakfasts. For example, a gourmet waffle or biscuits and gravy. Another trend millenials were drawn to is the breakfast sandwich in mini and/or “monster” versions. It is key for restaurants to note that their millennial audience often skip breakfast in the morning and eat this meal at nontraditional breakfast hours. According to Datassential, 16% of Millennials reported eating breakfast items as an afternoon snack, compared to 5% of those in Gen X, and 2% of Boomers. Maeve Webster, Datassential’s managing director, points out that this means restaurant operators should be offering breakfast foods throughout the day in order to drive Millennial consumption.

To read more about appealing to the millennial generation’s breakfast preferences, click here

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