Russ & Daughters, the purveyor of Jewish-American foods on the Lower East Side, plans to open a cafe in the Jewish Museum uptown on 92nd St and 5th Avenue early next year. Recently, Russ & Daughters opened Russ & Daughters Cafe on East Houston St next to its flagship store. The new cafe at the museum will be on the lower level and will also have a retail counter. Claudia Gold, Museum director, describes her thoughts on Russ & Daughter, “They’re really hip, and we want to try to make Jewish hip. We feel like the brands align.”
Niki Russ Federman, an owner of Russ & Daughters, is also excited for the collaboration, “We’re both important cultural institutions. We want to preserve tradition yet move ahead, so there’s a synergy in our values.” The fare at the new shop in the museum will be kosher and will not require museum admission to enter. The 75-seat sit-down kosher café will have a selection of Russ 7 Daughter classics such as bagels, egg creams, herring, knishes and traditional homemade breads.
To read more about the partnership between Russ & Daughters and the Jewish Museum, click here
paigepapers.com 