Last Friday the Starbucks Corporation shared its plans to launch the opening of some smaller and more express-style stores in order to cater to busy commuters. These stores will not offer the full Starbucks menu but rather will have reduced food and beverage offerings. To further speed up the service time Starbucks will be integrating mobile payment and digital ordering at these stores.
Starbucks’ drive-through stores currently make up about 40% of their stores, and sales growth is higher at these than at those without the drive-through service. The company aims to capitalize on the strength of their drive-through stores. The company has also mentioned plans to open at least 100 new stores in the next five years which will be dedicated to their Starbucks Reserve small-batch arabica coffee line. As of the end of this past June, Starbucks had 20,863 stores across 64 countries.
Recently Starbucks has also been expanding its offerings to go beyond the coffee business by incorporating more packaged products and food items into the menu. This past July Starbucks reported their 18th consecutive quarter of same-store sales gains of 5% on top of a 23% increase in earnings.
To read more about the launch of Starbuck’s new express stores that will speed up service via reduced menus and digital payment, click here
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