Chick-fil-A Revamping Coffee Offerings

As Chick-fil-A grows their breakfast business they have decided it was time to upgrade their coffee brew. David Farmer, Vice President of Product Strategy and Development for Chick-fil-A states that the chain’s diners, “might put up with our coffee, but that’s a limiting factor in growing our breakfast business.” Breakfast is currently the fastest growing day part in the QSR food business and having a great cup of coffee is crucial to be considered a top player.

Yesterday Chick-fil-A announced that they would be substituting their current brew for a new specialty-grade coffee from a supplier that shares its revenue with farmers called Thrive. Chick-fil-A will also add a breakfast staple to their menu, iced coffee, which will also draw in afternoon traffic. The chain has also given new instructions to their restaurants to brew smaller pots of coffee so the taste will be fresher. For the past year Chick-fil-A has been developing their coffee program in Philadelphia, Nashville and Phoenix where coffee sales increased by 35 percent; the expectation of this new coffee program in stores is that it will double current coffee sales.

To read more about the new specialty brew coffee items on the Chick-fil-A menu, click here

OpenTable Brings Mobile Payment Services Nationwide

OpenTable, acquired by Priceline for $2.6 billion this past June,  will begin to expand the mobile payment service nationwide in the next coming months. This new feature, which was launched as a trial earlier this year in San Francisco, will allow users to book their reservations and then pay for their meals all through the OpenTable iPhone app. According to the company the app allows the user to connect it with a credit card without having to scan or use bar codes in the process; making it very streamlined and user friendly. Having started to roll out mobile payments in New York (about 45 restaurants to date), OpenTable expects to extend the service to 20 additional cities in the USA.

Eliminating the often annoying process of waiting for the check by paying via mobile app should lead to a faster turnover which in turn will drive revenue. OpenTable will not be charging an extra fee for using mobile payments. An OpenTable spokesperson also commented that the ability to pay with the app will encourage trends in tip and check-size. There are other companies that have also adopted mobile payment services such as PayPal and Cover. Senior Analyst Joran McKee states that, “OpenTable’s prospects look particularly promising, as it has relationships with 31,000 restaurants from its reservation service that it can tap into.”

Some New York restaurants that are adding OpenTable’s mobile payments services are Agave, Café Luxembourg, Il Buco, Le Cirque, Ruby Foos and The Odeon. To read more about OpenTable’s mobile payment services roll out, click here