Languedoc-Roussillon in New York City!

Sud de France Développement, a semi public company working for the region of Languedoc-Roussillon in the south of France, has been hosting a festival in New York City since June 9th and will be ending next week on June 30th. The goal of Sud de France Développment is to support regional businesses in terms of export whilst promoting the Sud de France brand. By strengthening sales and promotional approaches they will be able to develop activities both on national and international markets.

The festival has brought New Yorkers the opportunity to experience the culture of Languedoc-Rousillon through participating in different events such as dinners, wine tastings, cruises, and concerts. One of the events that took place in the past couple weeks was a wine crawl atop a double decker bus! The bus had live music and drove around making stops at different French brasseries and bars in Manhattan and Brooklyn.

To read about the past events and sign up for future ones click here

 

Finding New Solutions for Growing Income Inequality

Last week during the Aspen Food & Wine Festival, the American Express Trade program held a panel discussion for food service operators on how to find solutions for the income inequality between front-of-house and back-of-house workers. The panel members included Chef Jonathan Waxman of Barbuto in New York, Barbara Lynch of Barbara Lynch Gruppo in Boston, chef and owner of Coqueta in San Francisco, Michael Chiarello, and chief-executive of Union Square Hospitality Group in New York, Danny Meyer. The discussion took place within the context of the vote to increase the minimum wage in Seattle, Chicago and San Francisco.

Kitchen staff are usually on a fixed income (roughly $9 or $10 an hour), while servers benefit from customer tips creating a large income gap between the two. The panelists discussed the idea of replacing tips with a service charge, however both Meyer and Waxman agreed that it is difficult to change customer habits and their expectations of the servers. If this change were made in only a percentage of restaurants it would make it difficult for those with a service charge to attract top serving staff. From the customer’s point of view, it would also be an adjustment because customers like feeling that they have some control of their dining experience by tipping.

Hopefully new solutions will be cerated to solve the issue of compensation inequality amongst staff in restaurants whilst still keeping the customer happy.

To read more about the panel discussion, click here

 

 

NRA Launches Improved TrendMapper Website

The National Restaurant Association has launched the updated version of their TrendMapper service which was first created in 2002. This online resource, which requires a subscription, features NRA research, data analysis and forecasts that are continually being updated. The Chief Economist of the NRA, Bruce Grindy, stated in a news release, “The service provides running analysis of key industry indicators that are crucial for tracking trends and planning strategically for the future.”

The Restaurant TrendMapper includes insights into sales, capital expenditures, food menu price inflation and employment amongst other indicators. It also analyzes current data from government sources such as the U.S. Census Bureau and Bureau of Labor Statistics. The information is presented in chart and text formats and features downloadable data files that can be used offline. This online resource is also the sole source for aggregated data from the NRA’s Restaurant Performance Index and Industry Tracking Survey.

To read more about additional topics that are covered by the Restaurant TrendMapper click here

 

Customer Service is of Utmost Importance

Customer service should always be a top priority for any business, but especially for the service industry. It is simply bad business not to ensure that you have efficient customer service systems in place. You want to be that business that is known for setting high customer service standards. Put simply, a lack of strong client services will lead to a lack of business. Here are a few suggestions to strengthen your customer relations:

ONLINE:

  • Make the business able to be easily located and accessed online
  • Build a professional website
  • Index the website on the most popular web search engines
  • Make the website easy to navigate from desktops, tablets and smart phones
  • List your business on popular directories such as Yelp, Yellow Pages, etc.
  • Establish your business through social platforms such as LinkedIn or Facebook

PHONE:

  • Make sure customers rarely get a busy signal when trying to reach your business by phone
  • If you can’t hire a full time receptionist, consider hiring an answering service
  • Install a hosted phone system such as VirtualPBX or Grasshopper so you can receive alerts when a call is received
  • Have a system in place to record when calls are received (a simple Excel spreadsheet would work just fine)
  • Always return phone calls

The most important aspect is to always be available and accessible. Keeping in touch with your past customers will most likely lead to continued service and loyalty. This will make your customers want to write good reviews online, refer you to a friend, and generally create a positive buzz about your services.

To read more about the importance of smart customer service, click here

Summer Specialty Drink Trends

With the arrival of summer comes too the arrival of limited time only specialty drinks being served in restaurants and food chains. These specialty drinks which include flavored ice teas, frozen coffees, flavored lemonades, etc. are high margin drinks as the customer is more than willing to pay extra for these sorts of beverages; especially during the summer months where the idea of cooling off with a nice cold beverage is very attractive. Guests are willing to pay extra for a beverage that cannot be easily obtained in a grocery store (such as a soda) and that is not simple enough to make at home (blended beverages).

Soda company sales are declining as guests continue to opt for alternatives to bottled water and sugary or diet sodas. Sonic, the drive-in fast food chain, has launched a Summer of Shakes campaign with half-price shakes after 8 pm. According to a recent report by newBrandAnalytics, a social media monitoring and online management company, the mention of Sonic’s shakes and slushes on social media was off the charts.

To read more about the summer beverage trends and what other restaurants will be offering, click here

Great Coffee in New York City

More and more serious coffee shops have  been popping up throughout New York City over the past couple of years. Guests are becoming more knowledgeable in the coffee arena and expecting a little extra value out of their cup of joe. There is really so much to learn about coffee and the logistics that are involved from seed to cup. As guests become more appreciative of the process so too will their taste buds. There is a much larger nuance of a customer’s coffee preferences from the aroma, flavor, body, fragrance, etc. than there has been in the past. Customers are realizing that the options for ordering a cup of coffee keep extending further and further.

Experienced coffee drinkers will most likely going to stay true to their favorite shops, but for those who are willing to explore, the New York Times has created an online map of New York City that generates great coffee that surround an address you input. So if you would like to find a great cup of coffee in your vicinity, you can try out the coffee map of New York City here!

 

 

 

New Rewards Solution Launched by Paytronix

Paytronix Systems, Inc. is a platform that enables restaurants to drive revenue by providing gift, loyalty and email solutions. Paytronix recently launched a new pilot program, EXPRESS Pilots, designed  to help retail chains and restaurants introduce new rewards programs. The secure, market-focused EXPRESS Pilots program allows restaurants to customize promotions, mobile payment, mobile apps and guest messaging tools.

Currently the Paytronix platform has 250 unique rewards programs. The software has a built-in engine that allows campaigns to be created based on consumer behavior. The director of advertising and merchandising for Denny’s, one of the first to use the program for Denny’s Diner Perks, has said that the EXPRESS Pilots program has helped to evaluate and analyze customer’s dining habits via the rewards structure.

To read more about Paytronix Systems, Inc. new rewards solutions click here

Oracle Acquires Micros Systems in $5B Deal

Oracle, the world’s leading supplier of information management software, is now close to acquiring Micros Systems for over $5 billion. Micros Systems sells point-of-sales hardware to restaurants, stores and hotels; it also sells customer-relationship management software, invetory-tracking software and analytics software. This acquisition would diversify Oracle’s product lineup as it would now include more hardware. It will also enable Oracle to pick up many of Micros’ customers in the food , retail and hospitality industries.

Last year a few of these customers included:

  • Cracker Barrel
  • Burger King
  • Arbys
  • Hard Rock Café
  • Hilton

To read more about the acquisition click here

Ô Merveilleux: RETAIL BAKERY ENTERPRISE

1509 Second Ave (Upper East Side) •    646.681.8688

Their Success…Ô Merveilleux on the Upper East Side is not your typical French patisserie; it is Belgian! Although they offer an assortment of French goods such as croissants, choux and macaroons, what truly sets this place apart from the rest is their uniquely Belgian pastry selection. Their trademark merveilleux is composed of a light layer of meringue, filled with sweetened whipped cream and coated in delicious Belgian chocolate shavings or Speculoos, a typically Belgian spiced shortcrust biscuit usually prepared in the holiday season. The recipe for the merveilleux is deceivingly simple but the flavor is anything but; as a customer it is refreshing to see such a simple pastry that doesn’t try to be overly sophisticated which usually ends up being just plain confusing.

When you think of Belgium, the first thing that usually comes to mind is their beer or mussels and frites, but now we can add the merveilleux to that list. Other Belgian specialties Ô Merveilleux offers are the raisin cramique, sugar craquelin, and of course the Belgian Liege waffle. The Belgian variants on the popular French baked goods and pastry selection make Ô Merveilleux stand out among other New York patisseries.

From the moment you walk up to the store you are enticed by the macaroons and pastries displayed on large trays in the window. Once you enter the patisserie it feels as though you have been transported to an enchanting Belgian country home. The warm yellow and grey color scheme combined with the cottage-like décor creates a very soothing sense of comfort. There are cute accents hung on the walls such as a corkboard pinned with business cards for the customer to pick up, or another corkboard where they hang individually packaged chocolate truffles.

You can enjoy a delicious cup of Counter Culture coffee in what feels like your own living room. A large communal dining table is centered in the room across from a long bench with tables and upholstered ottomans, providing ample seating space. Two tall wooden bookshelves filled with pictures frames and glassware sit on either side of a large wooden console table with three-tiered cake stands and a thoughtful welcome banner. Beyond the communal farm-style dining table is a glass window separating the dining area from the kitchen, truly making you feel as though you have been invited over to someone’s home for a breakfast date (except for of course the pastry chefs busy in the kitchen).

 Take Aways… Ô Merveilleux patisserie highlights their simple, delicious, bite-size namesake treat amongst other uniquely Belgian confections. The product mix is appropriate and not overwhelming. The European vibe and atmosphere created by the darling décor combined with the tasty pastries all make for a relaxing and enjoyable experience. The calming color scheme, homey decor and charming little extras throughout the store make the customer want to sit down and stay for a long breakfast.

Halal Guys to become Middle Eastern Chipotle

The street vendor Halal Guys, whose original location can be found on 53rd and 6th Avenue in Midtown, will soon be turning its cart into a restaurant chain. Halal Guys just signed a deal with the franchise consulting firm Fransmart. The firm hopes to have outposts in Canada, Los Angeles, along the East Coast and in the Middle East within a year’s time. In the next five years it also hopes to include more US locations as well as some in Europe. Fransmart is the firm responsible for the franchising of Five Guys Burgers and Fries and Qdoba. The chief executive officer of Fransmart, Dan Rowe, has stated that he believes this deal could turn Halal Guys into “the Chipotle of Middle Eastern food.”

Two other locations within New York City were already in the works before this deal was finalized; one in the Lower East Side and one near Columbia University. These locations will operate independently of Fransmart. The other five carts around the city will also continue to stay open for business.

To read more about the franchising of Halal Guys click here