TERROIR: WINE BAR ENTERPRISE

284 5th Avenue at First Street (Park Slope) • 718.823.9463

Terroir

Terroir

Their Success…Terroir may dub themselves “the elitist wine bar for everyone,” but their amiable service and budget-friendly menu paint a different picture. Terroir, the sister outpost to the East Village’s Hearth, currently has locations in the East Village, Tribeca, Murray Hill, Park Slope, and on the High Line. A large majority of wine bars have a reputation for being too wine-centric and not paying mind to the food, often providing only limited snack options. Contrarily, Terroir’s food impresses its guest just as much as its wine. Moreover, Terroir’s food and wine options cater to guests at all price points.

Terroir’s humble interior, reflected through rustic aesthetics and communal tables, is deceiving at first glance. Most guests would assume that a wine bar with such a casual vibe would not be capable of serving rare, exquisite grape varietals and a full-fledged Northern-Italian inspired menu comprised of small plates, main courses, and everything in between. Terroir has proven that incredible cuisine and wine can coexist at a wine bar.

Another way Terroir is thinking outside of the wine bar box is through their varied price points. Traditionally speaking, wine bars offer a handful of crowd-pleasing snacks and tapas. Instead, Terroir has designed an extensive menu that appeals to all appetites, group sizes, and spending preferences. Terroir’s flexible wine menu includes 3oz pours, traditional 6oz. pours, half bottles and full bottles. Their Happy Hour makes headlines given the low price point and high calibre of cuisine and wine. On the low end, sherry pours before 7pm are $2.50 and vins doux naturel range from $3.50 to $4.50. Each location’s menu features slight modifications in design and content, but the one common factor is the boundless possibilities of dining and “wining” experiences.

Lastly, Terroir caters to their guests’ experiences with their target demographic’s location in mind. We were excited to discover Terroir Park Slope offers a kid’s menu and brunch upon visiting. Since families comprise a large segment of Park Slope’s demographic, and Park Slope residents’ favorite weekend pastime is having brunch, this is fitting. Terroir Tribeca’s menu highlights “salads” in large font in the center where it’s impossible to miss, which is appropriate considering Tribeca’s health-conscious demographic. Terroir takes their customized menu model to another level through differentiating the font, design, layout and food categories at each location. Quirky and playful menu categories like “cool stuff you must eat” and “sugar gives you energy” position Terroir in a delightfully unexpected light.

Take Aways…Terroir is the premiere wine bar for everyone. The food consistently complements the wine in calibre. Likewise, the price point and ambiance create an environment suitable to an all-inclusive demographic.

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