In the fast casual world, the pressure to keep up with the competition is increasing with the introduction of high-end options. A basic ham-and-cheese sandwich is no longer enough to satisfy the masses; customers now prefer gourmet options.
Fortunately, the gourmet trend in fast-casual restaurants doesn’t have to break the bank. A little goes a long way in this case, and product branding has more of an impact than the quantity of the product actually used.
Flatburger, for example, recently introduced the Grey Poupon Dijon Mustard Mushroom Swiss Flatburger. The key ingredients: mayonnaise, Grey Poupon and sautéed mushrooms, are not expensive. In fact, Kraft produces the Grey Poupon mustard that Flatburger uses. However, branding the sandwich with “Grey Poupon” in the title leaves the customer with the impression that they are investing in a “gourmet” product, which is ultimately what they prefer.
Small steps like rebranding products to include “gourmet” names may lead to increased sales.
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