FastCasual compiled a list of four ways to maximize your business’ online presence. These concepts are straightforward and include goals that every business, no matter how small, should aspire to. Gone are the days when the only visible online platform for a business was a company website. Aggregating information has never been faster or easier with the aid of online review guides and search engines. For this reason, it’s especially important to ensure your business’ information is accurate, prevalent and caters to your target market. These are the four ways to achieve an ideal online presence:

1) Be everywhere. Don’t just market yourself through your company website and social media platforms. Having a strong presence on third-party sites like Yelp will give your concept a sense of legitimacy and draw more businesses.

2) Centralize business listing updates. Services like Locu, recently acquired by GoDaddy, provide a simple solution to consolidating your business’ information, promoting consistency and accuracy, and sending this information to third-sites.

3) Improve your presence on third-party sites. Don’t just advertise the basics like hours of operation and location; it’s crucial to also feature menus, photos and promotions, to name a few. Branch out to social media platforms like Facebook and Twitter.

4) Search for your business online. A first priority is to make sure information is up-to-date and accurate. Accuracy and consistency leads to earning your customers’ trust.