In recent times, McDonald’s once very successful Dollar Menu has been hurting business. McDonald’s CEO Don Thompson explained the benefits of the new “Dollar Menu & More,” explaining that the menu “gives customers a value ladder of sorts, so that based upon their discretionary spending, they have multiple offers at McDonald’s.”
In conclusion, $1 items will remain, but the focus has shifted to $2 and $5 items. Many wonder why the “Dollar Menu & More” isn’t just called “the menu”.
paigepapers.com 
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