On Pinterest and Retail: A Statistics Roundup

August 21, 2013 by Leave a Comment
We’re big fans of Pinterest for retailers, and were amazed to see these stats that Digiday compiled, citing them as the  “belle of the social media ball for some retailers.”
Are you pinning? If so, please share your link in the comments below — we’d love to see!
Read the full article here.
As of February, Pinterest has 25 million users. (Business Insider)Sephora’s Pinterest followers spend 15 times more that its Facebook fans. (Venture Beat)In fashion and retail, 18 percent of content engagement on Pinterest is driven by brands, 82 percent by community. (Digitas)The best time for retailers and fashion brands to pin is Friday at 3pm ET. (Digitas)70 percent of brand engagement on Pinterest is generated by users, not brands. (Digitas)

Top brands in the fashion/retail space average 46 repins on every pin, proving that those who have a presence on Pinterest, are establishing an engaged following. (Digitas)

Pinterest shoppers are spending significantly more per checkout averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively. (Rich Relevance)

Pinterest’s share of referrals is highest in home and furnishings, accounting for up to 60 percent of all social traffic. (Rich Relevance)

U.S. consumers who use Pinterest follow an average of 9.3 retailers on the site. (Shop.org)

Pinterest pins that include prices receive 36 percent more likes than those that do not. (Shopify)

Moms are 61 percent more likely to visit Pinterest than the average American. (Nielsen)

81 percent of U.S. online consumers trust information and advice from Pinterest. (BlogHer)

U.S. Pinterest users are more likely to live in midwestern states than other social media users. (Internet Marketing)

Pinterest accounts for 25 percent of retail referral traffic. (Rich Relevance)

Average activity of popular pinners is 2,757 pins; 35 boards; following 355. (Repinly)

Filed Under: Global Market Buzz, Operations Tagged With: ,

Snackbar Concession Opportunity in Staten Island

August 21, 2013 by Leave a Comment

New York City Department of Parks and Recreation has issued a Request for Proposals for the operation and maintenance of a snack bar at the Ocean Breeze Track & Field Complex at Ocean Breeze Park, Midland Beach, Staten Island.

All proposals submitted in response to this RFP must be submitted no later than Tuesday, October 15, 2013 at 3 pm. There will be a recommended proposer meeting on Tuesday, September 24, 2013 at 11 am. They will be meeting in Room 407 of the Arsenal, which is located at 830 Fifth Avenue, in Central Park, Manhattan. If you are considering responding to this RFP, it is recommended you attend this meeting.

Hard copies of the RFP can be obtained, at no cost, commencing on Tuesday, August 20, 2013 through Tuesday, October 15, 2013, between the hours of 9:00 a.m. and 5:00 p.m., excluding weekends and holidays, at the Revenue Division of the New York City Department of Parks and Recreation, which is located at 830 Fifth Avenue, Room 407, New York, NY 10065.

The RFP is also available for download through Tuesday, October 15, 2013, on Parks’ website. To download the RFP, visit http://www.nyc.gov/parks/businessopportunities and click on the “Concessions Opportunities at Parks” link. Once you have logged in, click on the “download” link that appears adjacent to the RFP’s description.

For more information, contact Jeremy Holmes, at (212) 360-3455 or at jeremy.holmes@parks.nyc.gov

Filed Under: Opportunities Tagged With: