Plumfare is Acquired By Groupon

Groupon has been increasing its interest in hospitality since its purchase of  Breadcrumb last year. Now Plumfare, the food sharing application, has been acquired by Groupon.

Plumfare prompts people to take pictures of their food and share them with friends. You’re able to gift those items to your network via SMS, email, or Facebook, only paying if your friend redeems the item.

Read the full story here.

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