Bigger isn’t always better. Would 200 square feet work for your business? Smallbox retail could be the answer. Many retailers seek out diminutive spaces, food courts, fairs, and the like to launch their product or brand.

Crain’s has in interesting take on the trend, which focuses on Baked By Melissa, Simply Sliders, Bisous Ciao Macarons, Meatball Obsession, Screme, and Imperial Woodpecker Sno-Balls. All based in New York, several cite Smorgasburg as making small seem possible.