228 Flatbush Avenue at Bergen Street (Prospect Heights) • 718.783.1250

BKLYN Larder

Their Success…creating multiple revenue streams under one roof in a way that feels cohesive, organized, and inviting.  Walking into BKLYN Larder, a food lover will feel like the proverbial kid in a candy store.  And while there is literally candy (as well as chocolate, ice cream, and other sweets) all around, the store also contains a variety of crackers, pickles, meats, cheeses, and snacks, as well as a prepared foods bar and sandwiches made-to-order.  In addition, BKLYN Larder caters for holidays, parties, and meetings.   All these different business models could overwhelm a small space, but instead they work together in harmony to create an enterprise that is simultaneously bustling and intimate.

What makes this multiple revenue stream enterprise work is, first and foremost, the clear vision driving each component.   Since its opening in 2009, BKLYN Larder, from the owners of nearby Franny’s, has sought to be the go-to market for sustainable, local, homemade specialty food.  That ethos shines through in each piece of the market—from the traditionally-made cheeses, to the Mast Brothers chocolate bars, to the homemade pastries and prepared foods.

It is this vision that really helps BKLYN Larder create a synergy between its revenue streams. The vintage feel of an old-school market saturates the enterprise, harkening back to an era when the neighborhood market was the go-to place for foods of all kinds, be it a sandwich for lunch, a turkey for your holiday table, or the perfect basket of treats for a special gift.

Secondly, BKLYN Larder succeeds because the owners have kept each piece relatively simple.  They have a carefully chosen selection of prepared foods, pastries, and sandwiches, a straightforward catering menu, and a well-curated assortment of specialty items.  The store layout is likewise simple, so that guests are able to move through the enterprise freely and see each component easily against the minimalist design aesthetic.

BKLYN Larder is a model for making multiple revenue streams not only work, but work in a way that adds to its overall concept and charm.

Take Aways…When creating an enterprise with multiple revenue streams, keep in mind the vision for your enterprise and how each piece fits into that vision.  Make sure that each piece adds to your vision in some way other than additional revenue.  Each revenue stream should also enhance your overall concept.  Furthermore, it should be simple enough in its execution to keep it from overwhelming your operations and service flow.