441 Park Avenue South at 30th Street (NoMad) • 212.758.5555
Spreads
Their Success…Spreads capitalizes on optimizing their in-store layout for simple operations and an enjoyable guest experience, which ultimately maximizes guest throughput and check average. The owners of Spreads are veterans of the New York lunch scene, having run prepared foods market Dishes for years. Their experience shows in this latest venture, which opened in NoMad a few months ago.
Spreads stands out in the highly competitive New York lunch market for a number of reasons, but its overwhelming success is that its owners understand what guests want— to take a break from their busy days and feel good about their experience in the enterprise. Many lunch-goers are eating out in the middle of a packed schedule, with many things on their mind. They want their lunch to be easy and served by a friendly face.
Spreads accomplishes just that with a streamlined, intuitive service flow. When guests enter, the line formation is clear, a menu board legibly displays menu options, and the beverage case and add-on items are visible and easily accessible. Guests order from and receive food from their cashier. From entry to exit, guests know how each part of the ordering process works.
The simple, clear service flow at Spreads also makes managing service easier for staff, from the cashiers handling a lunch crowd to the line cooks crafting sandwiches. This means they are able to focus on interacting with guests on a one-to-one level, creating the personal experience that makes guests more likely to return.
Take Aways…A great design and strong aesthetics create the ambience of the enterprise, yet a functional layout completes the puzzle that optimizes your business model. An intuitive operational service flow allows for guests to enjoy your enterprise while maximizing the guest check average.
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