Incorporating new technology into your enterprise can seem exhausting, but there are many easy ways to make technology work for you, your guests, your employees, and your enterprise. In the next few Enterprise Insights, we will profile a few of them.

We recently found a great tech trend in play at Ed’s Chowder House that will help owners and managers get valuable feedback from guests and make sure they leave happy.

When guests sit down at Ed’s, they’ll find a business card with the name of the restaurant’s General Manager on the front, and a QR code and web address on the back, along with their table number.

The web address or QR code will take guests to a unique site for Ed’s Chowder House, run by a company called Yorn—short for Your Opinion Right Now. Once at the site, they can leave feedback that is relayed to management in real time.

While many guests are timid about making commentary face-to-face or to a server who they feel may not have power to correct a problem, they are often willing to leave comments online or in an indirect manner. Just think about the ever-increasing popularity of Yelp.

This type of technology, almost like a real-time Yelp, offers a unique opportunity to address guests’ questions, comments, or concerns promptly—before they even leave the enterprise.

Yorn offers customized feedback solutions depending on your specific enterprise, so it can provide valuable insight for a bakery-café, fast casual enterprise, or quick service restaurant, as well.