NYC Hospitality Alliance Event on March 27th: The New I-9 and How it Affects You

March 19, 2013 by Leave a Comment

The New York City Hospitality Alliance & Fox Rothschild present “The New I-9 & How It Affects You”

When: Wednesday, March 27th, 2013 2:30-4:30pm
Where: NYIT | 16 West 61st Street, 11th Floor 

USCIS issued a final version of the revised Form I-9 on March 8, 2013, which is available for immediate use but must be used exclusively by May 7, 2013.  It has doubled in length and comes with a new set of expanded instructions (totaling nine pages)

Please join Fox Rothschild attorney Alka Bahal as she reviews and explains:

  • Changes in the New Form I-9
  • Changes in the I-9 Instructions
  • Revision to M-274: Handbook for Employers
  • Specifics about how to execute the I-9, under current rules
  • Penalties for non-compliance
  • How to deal with pitfalls in the process
  • How to develop a company-wide compliance program

Register here.

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Starbucks’ Names Sharon Rothstein As Global CMO

March 19, 2013 by Leave a Comment

NRN reports this morning that Starbucks has hired Sharon Rothstein as its next global chief marketing officer.

Rothstein, who was previously senior vice president of marketing at Sephora, will step into her new role at Starbucks on April 15. She will report to Starbucks chair, president and chief executive Howard Schultz.

Read the full article here.

Filed Under: Global Market Buzz Tagged With:

Turning Card Punches and Loyalty Into Regular Customers

March 19, 2013 by Leave a Comment

A recent Technomic study indicates loyalty programs are frequently an unused resource for businesses looking to turn customers into regulars.

58 percent of loyalty-club members say they base their dining decisions on where they have a membership and 96 percent say they’ve dined at a restaurant where they have a membership in the past six months, according to Technomic’s survey.

“We’ve come a long way since the 10th-meal-is-free punch cards,” says Darren Tristano, executive vice president at Technomic. “Consumers are now receiving rewards via email, apps, social media and on their smartphones. As mobile marketing continues to evolve, so will loyalty marketing. Its direction may be unclear, but the need to recognize and thank loyal customers will always be there.”

Continue reading here.

Filed Under: Global Market Buzz Tagged With: ,